Newspapers

The newspaper sector has witnessed intense competition and price pressures as the result of the ongoing expansion of digital media. This applies to both the advertising side of the business and to the drop in subscriber numbers. All this at a time of increased demand for ever-greater quality and professionalism in terms of presentation and up-to-the-minute content.

To meet this challenge, operations are streamlined by introducing integrated business processes and eliminating media disruptions. It makes sense, for instance, to use a uniform user interface for both the subscription and advertising businesses. This results in better service and makes information for cross- and up-selling available all the time online.

By having arvato systems on their side as their qualified service provider and partner, publishing houses are now in a position to take this challenge head on. With SAP’s IS-Media product, we are able to cover the entire lifecycle, from process consulting and analysis through to implementation and system operation.


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