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Press Release

05. June 2020

Lünendonk and Arvato Systems Publish Magazine on AI

Artificial Intelligence - from hype to reality

  • Lünendonk-Magazine 2020 in cooperation with Arvato Systems
  • Artificial intelligence comprehensively illuminated
  • Free download on Arvato Systems website

Gütersloh – The market research and consulting company Lünendonk & Hossenfelder has published the "Lünendonk Magazine 2020: Artificial Intelligence" in cooperation with Arvato Systems and three other partners. The authors - including three AI experts from Arvato Systems - draw a comprehensive picture of the topic, focusing on the prerequisites for the concrete application of Artificial Intelligence.

ArvatoSystems_Lünendonk Magazin_Künstliche Intelligenz_Cover-Mockup_1480x500

Artificial Intelligence (AI) is a widely discussed technology topic that has a high disruptive potential, especially in the business environment. In order to generate added value with AI and to successfully establish the technology in companies, several aspects must be considered. It is not only about strategies for the development of digital business models, but also about the necessary organizational and cultural changes that companies need to make in order to react faster to market changes and new customer requirements. In order to keep up in the race of data-driven companies, both data quality must be ensured and the technical prerequisites must be created. Therefore: To use AI really successfully in companies, a holistic understanding is required.


The "Lünendonk Magazine 2020: Artificial Intelligence", co-edited by Arvato Systems, offers a comprehensive basis for this. In four main sections, the authors report on "Status quo & Goals", "Organization & Culture", "Data & Technology" and "Process Models & Methods". Arvato Systems' AI specialists Niels Pothmann, Andreas Tamm and Martin Weitzel are among the contributors, who shed light on necessary organizational measures on the one hand and the technical requirements for the application of Artificial Intelligence on the other.


The "Lünendonk Magazine 2020: Artificial Intelligence" can be downloaded free of charge from the Arvato Systems website (German language only).

About Arvato Systems

Global IT specialist Arvato Systems supports major companies through digital transformation. More than 3,000 staff in over 25 locations epitomize in-depth technology expertise, industry knowledge and focus on customer requirements. Working as a team, we develop innovative IT solutions, transition our clients into the Cloud, integrate digital processes and take on IT systems operation and support. As a part of the Bertelsmann-owned Arvato network, we have the unique capability to work across the entire value chain. Our business relationships are personal; we work with our clients as partners, so that together we can achieve long-term success. arvato-systems.com 

About Lünendonk & Hossenfelder

Since 1983, Lünendonk & Hossenfelder GmbH has specialised in systematic market research, industry and company analyses and market consulting for information technology-, consulting- and other highly qualified service companies. The market research division is responsible for the Lünendonk® lists and studies, which have been regarded as market barometers for decades, as well as the entire market observation programme. The Lünendonk® studies are part of the "Strategic Data Research" (SDR) service portfolio of Lünendonk & Hossenfelder GmbH. In conjunction with the services in the portfolio elements "Strategic Roadmap Requirements" (SRR) and "Strategic Transformation Services" (STS), Lünendonk & Hossenfelder GmbH is in a position to support its clients from the development of strategic issues, through the acquisition and analysis of the necessary information, to the activation of the results in day-to-day operations.

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