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HELLWEG Creates Effective Scaling with aroma®

An interview with Jan Buse, head of the e-commerce division

Retail in Times of Corona

hellweg_logo_als kopf

Dr. Martin Anduschus (Vice President, Arvato Systems) in conversation with Jan Buse (Head of eCommerce, HELLWEG - Die Profi-Baumärkte)

Jan Buse, Head of E-Commerce, is working for the HELLWEG Group since eight years. From the Dortmund headquarters, 97 HELLWEG stores in Germany and Austria, 53 DIY superstores and garden centres of the sister company BayWa Bau & Garten in southern Germany and the online shops hellweg.de, hellweg.at and baywa-baumarkt.de are managed and controlled. The Group also includes garden centres named "Augsburg Gartencenter" with seven locations in North Rhine-Westphalia.


The complexity of logistics, especially due to the high number of stores and the strong interlinking of off- and online retail, requires a flexible omnichannel system. Since February 2019, HELLWEG has been working with the Order Management System aroma®. Jan Buse talks to Dr. Martin Anduschus about experiences, lockdowns and changes.



These are the topics you can expect in the interview:

Current situation: The importance of omnichannel in times of pandemic
Scaling at the speed of light: What has changed?
A look behind the scenes: How did the changeover really work out?
Click & Collect, Ship-from-Store, logistics and shipping costs: What must an order management system be able to do?
aroma® from Arvato Systems: How stable and functional is the solution in times of crisis?
Optimizing the business: What about the employees?
Future vision: Where is the omnichannel world heading?

HELLWEG interview: Omnichannel in the pandemic - effective scaling with aroma®

Jan Buse about the changeover with aroma®

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Systemically, we didn't notice the significant scaling from "pre-lockdown" to now. Even the VAT changeover was no problem with aroma®. 

HELLWEG - Die Profi-Baumärkte

Deep Dive

Demo: Take a look at aroma®

Our free demo gives you exclusive insights into the look and feel of our Order Management System.

Consulting: Omnichannel Quick Check

Our Arvato Systems Omnichannel experts help you realize the full potential of your Omnichannel strategy.

White Paper - Omni-Channel Order Management

Our white paper reveals the best practices retailers can use to overcome the challenges of omni-channel order management.

Omni Convenience with aroma®

Want to be where your customer is? Learn how to maximize the potential of your omnichannel strategy now.

Your Contacts for omnichannel solutions

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Dr. Nasser Kaspari
Expert for eCommerce
Roland Weigandt-1
Roland Weigandt
Expert for Omnichannel Solutions
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Kevin Jahn
Expert for Omnichannel Solutions