Two divisions unite strengths into a single brand identity
- Streamlined and integrated product portfolio
- Enabling customers to benefit further from product synergies
- Clear positioning in the marketplace
Gütersloh – Arvato Systems announced today that it will combine the synergistic product portfolios of its media & entertainment related Arvato Systems and Vidispine businesses, presenting them under a relaunched Vidispine brand. The move will bring the strengths of the two brands together in a more cohesive way, and give customers a clearer understanding of the product offerings.
Arvato Systems, the IT specialist within the Bertelsmann Group, acquired media supply chain experts Vidispine in 2017 in order to strengthen the existing link between their complementary solutions and expand into new markets with a combined offering, working together to address the explosion in video content and the growth of cloud-based solutions for media.
Behind the newly combined Vidispine brand is a complete ‘content ecosystem’ of the company’s own product portfolio and professional services together with a strong community of partner vendors, consultants and service providers and developers creating solutions for organizations.
The restructured portfolio includes solutions for the broadcast and media & entertainment industry, including enterprise Media Asset Management, Content Planning & Rights Management and Ad Tech, as well as the cross-industry content platform, VidiNet.
“In order to better support our customers, we feel the time is now right to combine these two leading portfolios under the Vidispine brand,” said Ralf Schürmann, CEO of Arvato Systems S4M GmbH. “Streamlining our portfolio and creating the framework for the content ecosystem enables us to even better help companies working with media to focus on their core business, by providing easy access to technology that supports their business needs. The Vidispine platform enables customers to get the maximum value from their assets, rights, media inventory and market.”
More details of the combined Vidispine product line can be found at vidispine.com/vidispine-arvato-systems-unite-strengths.