Ongoing Competitive Advantages for Your E-Commerce And Omnichannel-Business

At Arvato Systems, we want to focus holistically on digital commerce, as this goes beyond pure e-commerce and enables us to offer comprehensive solutions that integrate customer loyalty, logistics management and innovative technologies into the digital transformation of companies in addition to the electronic sales process. Through this approach, we aim to optimize all digital interactions and business processes and create an innovative shopping experience.

In a world where customers move agilely across different channels, it is essential to maintain an overview of every customer contact and every order and to process them seamlessly. The key to this lies in unified commerce, which is important for both B2B and B2C e-commerce.

Omnichannel strategies in digital commerce at a glance

Nowadays, customers use various channels such as online stores, social media and retail stores. The challenge in digital commerce is to address customers in their respective situation via the optimal channel with the right offer. Here are some digital commerce concepts:

1. Multichannel : Companies offer numerous independent purchasing channels
2. Crosschannel : Customers use a combination of different channels, enabling concepts such as click and collect in digital commerce.
3. Omnichannel : This is the integration of all physical and digital channels for a seamless customer experience.
4. Unified commerce: All sales channels and systems are networked with each other in digital commerce, and a central backend platform brings data and processes together in real time. The shopping experience in digital commerce is channel-independent and seamless.

In digital commerce, customers expect all channels and services of a retail company to be merged. Unified commerce in digital commerce offers transparency in interactions, order processing and returns. A standardized, highly integrated platform is technically indispensable in digital commerce.

The "anytime, anywhere" delivery promise in digital commerce requires the optimal orchestration of order, warehouse and store management. Our modern order management system, aroma® (Arvato Order Management), is the solution in digital commerce. It enables convincing customer service and optimizes the efficiency of your processes.