Assortment Intelligence for Retail and Consumer Goods
Maximum Assortment Transparency for Your Target Group
Bringing the assortment, meaning the sum of all articles and products, to the right target group is a constant challenge in retail. Optimizing the assortment, whether purchased or manufactured in-house, and responding to changed or expanded customer needs, including ideal pricing, is only possible if all planning factors interact optimally.
New competitors, new sales channels and changes in purchasing behavior are forcing retailers and consumer goods manufacturers to constantly adapt their strategies. Issues such as demographic change, sustainability, technological leaps or daily events also require comprehensive transparency of your own data and market data. Our IT services help you achieve data transparency and process optimization.
Benefits for You as a Retailer or Consumer Goods Manufacturer
Complete customer transparency
With a transparent view of your customers from all perspectives, you can optimize your marketing and increase customer loyalty.
Complete assortment transparency
Product group and article management serve you to plan, manage and control the entire product life cycle.
Optimization of customer loyalty
Measure the success of your customer loyalty program on the basis of clean master data. Extend this to new (virtual) worlds and target groups in a controlled manner.
Optimal planning basis
Clean customer and item data is the basis for your planning processes. Supported by Artificial Intelligence (AI) and external data, you have planning under control.
Fast adaptability
You recognize changes in the systems immediately and can adapt your customer and item strategy more quickly to changing market conditions.
More sales, better result
By optimizing and expanding your product range and customer groups, you increase your reach and optimize your profit.