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Application Management in the Cloud

We run your application throughout its entire lifecycle

What Is Application Management?

Application management is a form of application support that describes the support and development of applications along their entire lifecycle. The performance and functionality of the individual applications are always in the foreground. While support takes care of the various application errors caused by users, application management (AM for short) covers and fixes the errors in the application itself.

Main focus

The focus of our work in the management of applications lies in the areas of Microsoft Azure, Amazon Web Services, Google Cloud, and multi-cloud systems. Thanks to our interdisciplinary experts and thanks to the short communication channels at Arvato Systems, we can convince companies worldwide with our application management service. Our expertise in SAP application systems in particular is in demand in many industries.

Get a Handle on Complexity with Modern Application Management

IT environments are often complex systems with countless different applications that are connected to each other via a range of interfaces and that are managed by different providers. Increasingly, cloud solutions are becoming a part of these environments; they are sometimes implemented without the proper involvement of IT staff, increasing the complexity to be managed. Companies that want to keep pace in a rapidly changing market, on the other hand, need to be focused on their core competencies, processes, and applications. 

We manage complexity for you.

Application management from Arvato Systems offers comprehensive, professional service for complex IT environments. Traditional, hybrid, public, or private cloud solutions: We are always on top of things. In this way, companies put their applications in professional hands and can focus on their core business. 

Professional Application Management in Multi Cloud Scenarios

Multi cloud orchestration
Implementation of continuous integration
Implementation of cloud-native technologies
Consistent incident, service, and financial management 
Professional application service desk
Cost-effective solutions with near- and offshore capacities

Phases of Application Management at Arvato Systems

As part of Application Management at Arvato Systems, we perform our tasks for our customers in five phases:

  1. The analysis of the current situation and the definition of goals
  2. Planning the necessary measures and applications
  3. Implementation of the applications
  4. Operation and maintenance of the applications
  5. Optimization and enhancement of applications

Benefit from Our Professional Application Management

  • Benefit from our reliability

    • Service times up to 24/7
    • ITIL® best practice
    • Knowledge management
    • Preventative monitoring
    • Test automation
    • Many years of experience in critical systems operation
  • Benefit from our Agility & DevOps

    • Agile project management (Scrum/Kanban)
    • Latest technologies
    • Continuous delivery
    • Stateless architecture
    • Responsive design
    • Open source expertise
  • Benefit from cost reductions through:

    • Automation and standardization reduce costs
    • Near- and offshore capacities resolve your capacity bottlenecks
    • Flexible, transparent billing model
    • Variable rather than fixed costs
  • Benefit from security

    • German standards of security, compliance, and governance
    • Redundant data centers in Germany
    • High availability and system stability
    • German certifications and standards of quality
    • 100 percent owners at foreign locations

Application Management vs. Support

Application services and the task of the application manager are often equated with support. But this is far too short-sighted. Support, or the help desk, is responsible for end-user queries and problems. Here, the focus is on the user, not the application itself. The application manager, on the other hand, takes care of all aspects of the software itself. This includes, among other things, ensuring functionality, maintenance, and updating of the software and its further development.

Application Management: Development and Operation

If a company wants to outsource parts of its IT competence, we first create a basic profile according to which we can select the appropriate applications. This allows us to search for or prepare the right solutions based on the company's prevailing IT landscape. Subsequently, the service providers and applications are integrated into the company's system. Here, close cooperation with the company's IT department is often sought to make the processes as harmonious and efficient as possible.


Once the integration has been completed, the responsible managers now monitor and ensure the operation of the applications. This includes various tasks, from adding bug fixes and updates to adapting to new software used in the company. The functions in this area are varied and always depend on the type of application.

Application Management According to ITIL

The Information Technology Infrastructure Library (ITIL) is a guideline for IT service management, which has established itself as an ongoing standard in many areas. Our employees are certified as "ITIL-compatible" and can fulfill the ongoing criteria according to the ITIL standard. This is important so that, within the scope of application management, procedures and processes can be carried out according to uniform standards. Among other things, this serves quality assurance and helps our customers and us to make all processes transparent and traceable. Using the application ITIL, we can design the strategies comprehensibly and logically, thus ensuring better service.

Professional Application Management in Multi Cloud Scenarios

Managed Multi Cloud

Applications must also be operated in the multi-cloud environment on the basis of microservices and various providers. We lead applications into the cloud based on state-of-the-art, horizontal private and public PaaS and operate them professionally.

Managed Microsoft Azure

The Arvato Systems Azure experts ensure that Microsoft infrastructures are professionally set up to perform. With years of experience and cloud expertise, we take over the daily operation of Microsoft Azure environments, which we permanently optimize and further develop in the trust of our customers.

Managed Amazon Web Services

Amazon Web Services is a powerful cloud platform. Our AWS experts know their stuff and have an eye for not only running AWS infrastructures, but also optimizing them permanently. With our Managed AWS Services you give your AWS landscape into professional hands.

Managed Google Cloud Platform

Unsere zertifizierten Google Cloud-Experten bieten Ihnen Beratung, Support und den kompletten Betrieb für die Google Cloud Platform. Profitieren auch Sie von den Vorteilen, z. B. der hohen Verfügbarkeit, höchsten Sicherheitsstandards oder der großen Flexibilität – innerhalb unserer Fully Managed Services können Sie sich auf das Wesentliche Ihrer Geschäftsprozesse konzentrieren.

Global Delivery

Our own locations in the nearshore and offshore areas enable flexible and cost-effective mapping of your requirements - depending on your requirements with regard to security, data protection or language requirements.

Frequently Asked Questions About Application Management

  • As a rule, the maintenance and support of the various applications in a company's day-to-day operations can no longer be handled in-house. The scope and complexity of the tasks in many areas are too varied and too specialized for this. For this reason, most companies use application management services and thus outsource these tasks. This does not mean that the support for the end user's various applications is changed, but rather that the applications themselves are monitored, maintained, and, in the best case, further developed and expanded by the management.

  • Application management usually consists of five phases, performed by the service provider and in cooperation with the customer.

    First of all, the current status is analyzed. Based on this status, common goals can be defined, which should be achievable through management. Now, on this basis, the applications must be selected with which these goals can be achieved within an application environment that is as simple as possible.

    Once this has been done, the applications can be implemented in the company. Here, the manager is responsible for monitoring them during operation and watching out for problems. The applications must be monitored and maintained during the process. Proactive activity is therefore required here, as maintenance work should be carried out before problems arise. The expansion and optimization of the applications on the various systems is the final task in managing the applications. In this way, it can be ensured that the companies and their applications remain up to the daily challenges.

  • The permanent maintenance and monitoring of the various applications in a company are of crucial strategic and market importance. After all, only when all applications are available with their entire performance bandwidth can company employees take full advantage of them. Maintenance can minimize downtime, which improves economic performance.

  • Successful application services are based on a total of four pillars that must be fulfilled. This ensures that both employees in day-to-day operations and the company itself benefit from them.
    First of all, there is communication. Clear, secure and, above all, timely communication at eye level is important in order to clearly communicate goals and threats and to clearly identify the need for action. Quality is another pillar in management. As a manager, the quality of one's own work and thus also the quality of the applications must always be the focus. This automatically leads to the pillar of speed. This includes not only the speed of response when problems arise, but also the speed of the applications themselves. Waiting times for users slow down the entire workflow in the company. The last pillar concerns costs. Good cost awareness and a sustainable cost-benefit calculation are important in order to maintain a balance in this system.

Your Contact for Application Management

Christoph Bäckeralf
Christoph Bäckeralf
Manager Application Management Services