Press Release

01. March 2024

Arvato Systems and Twelve Labs Forge Partnership to Take Video AI to the Next Level

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New integration of innovative AI technology in VidiNet enables the simplest search and analysis of video content
  • Twelve Labs uses multimodal video-language foundation models to capture the fullsemantic and contextual content of video
  • By integrating Twelve Labs' video AI technology into VidiNet products, searching for specific video moments through natural language queries is made possible without reliance on metadata

Gütersloh - The Arvato Systems Vidispine team and Twelve Labs, a leading provider of video AI solutions based in the United States, enter into an official partnership. The collaboration stems from a successful project undertaken with a shared client within the sports industry.

The primary objective of this partnership was to enhance the video browsing experience for clients, enabling easier navigation through video content and uncovering previously undetectable elements such as specific moves or player conversations, through advanced AI-driven analysis, that are not covered by classic metadata and filters. It quickly became clear that the integration had great potential to help a variety of customers from a wide range of sectors across the board and to improve and speed up working methods.


The integration between VidiNet products and Twelve Labs presents a solution where manual logging and metadata generation become obsolete. Users now have the ability to precisely locate specific moments within their video archives using natural language queries, seamlessly merge with the metadata indexed by VidiNet.. Integrating Twelve Labs’ video-language foundation models in MediaPortal changes the way users can search for material as it eliminates the need  to index all static metadata fields in VidiCore.


"We are thrilled about our partnership with Twelve Labs. Their video understanding AI is a great addition to our portfolio. The incorporation of natural language search, combined with our MediaPortal search experience promises to streamline our customers' work processes and to save them a lot of valuable time," said Annika Kimpel, Partner Manager at Vidispine.


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About Arvato Systems


As an internationally active IT specialist, Arvato Systems supports well-known companies in Digital Transformation. About 3,400 employees at over 25 locations worldwide stand for a high level of technical understanding, industry know-how and a clear focus on customer needs. As a team, we develop innovative IT solutions, bring our customers into the cloud, integrate digital processes and take over the operation and support of IT systems. Vidispine is a brand of the Arvato Systems Group. The Vidispine portfolio enables companies working with media to focus on their core business by providing easy access to technology that supports their business needs. Our platform enables customers to get the maximum value from their assets, rights, media inventory and market. In addition, we are able to map entire value-added chains in the network of Arvato, a member of the Bertelsmann Group. Through our strong strategic partner network with global top players such as AWS, Google, Microsoft, and SAP, we continuously strengthen our know-how and leverage the most advanced technology. We Empower Digital Leaders.


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