IT architecture with aroma®
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An order management system such as aroma® is often used as a kind of middleware which acts as a hub between e-shop, warehouses, branches, ERP and financial systems. In fact, aroma® also offers the option of rethinking the typical architecture and even dispensing the e-shop system.
In e-commerce today, companies often use various specialized systems in addition to the shop system:
A PIM (product data management), a CMS (preparation and presentation of content), a dedicated search engine, a DAM system for digital asset management and an OMS as a backend for orchestrating background processes.
Chart: Typical e-commerce IT system
The store system often serves only four purposes:
- Product Display
- Product Catalog Maintenance
- Managing Prices and Promotions
- Displaying the Shopping Cart
In the environment described, all 4 tasks can be handled by other systems:
- The presentation of the products, as well as the entire user interface, can be handled by a CMS (content management system) that specializes in these front-end tasks.
- The product catalog is better managed by the search engine, which is generally better able to handle customer inquiries.
- Prices and promotions can be managed across all channels using the Prices and Promotions Module from aroma®.
- Shopping cart and checkout processes can also be accessed via aroma® APIs, since the necessary functionality—including for processing orders—is already available in Customer Service and in stores.
Of course, companies today have an e-shop system that can continue to be used with aroma®. But aroma® also offers the interesting option of moving away from the traditional e-shop system.
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