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Growth Without System Limits: How Reico Vital Revamped Its Direct Sales with SAP Business Suite | Webinar

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​​Webinar: Growth Without Systemic Limits​

Friday, 20 November 2026, 10:00 am - 11:00 am
Online

​​How can sustainable growth be achieved when existing systems are reaching their limits? Learn how Reico Vital, in collaboration with Arvato Systems, completely rebuilt its digital infrastructure and created an integrated platform using SAP Cloud ERP, SAP Commerce Cloud, SAP BTP, and Incentive Management—a platform that supports its unique direct sales model with more than 13,000 sales partners are fully supported.

Here’s What You Can Expect from the Webinar:

Learn about the key challenges and drivers of transformation behind the restructuring of Reico Vital’s IT landscape.
​Learn why the company chose a holistic platform based on SAP Business Suite.
​Gain concrete insights into project implementation and key Lessons Learned and collaborative work.
​Discover the business value achieved and get a glimpse into the future use of AI and data-driven consulting.

Our Speakers

Dr. Marcus Vogler

Dr. Marcus Vogler, born in 1960, studied business administration with a technical focus at the University of Stuttgart, specializing in management accounting, law, and IT. He subsequently earned his Ph.D. (Dr. rer. pol.) with a dissertation on “Advisory Boards in Family-Owned Businesses.”

Dr. Vogler has been working in the animal feed industry since 2013. He has been a member of the executive board at Reico & Partner Vertriebs GmbH since 2022. As Head of Strategic Corporate Development and CIO, he is specifically responsible for the company’s strategic development and digital transformation. As a visionary, he plays a key role in driving digital initiatives and transformation processes at Reico. In addition, Dr. Vogler has many years of experience in the SAP R/3 environment and has overseen several implementation projects.

Anna Graf

Anna Graf is an expert in digital transformation and new technologies at Arvato Systems. She focuses in particular on how companies can effectively integrate innovative technologies, such as artificial intelligence, into existing business processes and digital platforms. In the webinar, she applies this perspective to the case study of Reico Vital and demonstrates the potential that a modern, integrated system landscape offers for future AI-powered and data-driven applications.

Who Would Find This Webinar Interesting?

This webinar is intended for IT, finance, and management professionals at consumer goods, D2C, and direct sales companies who want to prepare their established IT structures for future requirements.

About Reico Vital

​Reico Vital is a family-run company based in Bavaria that specializes in species-appropriate pet food and dietary supplements for humans and animals. With a unique direct sales model and over 13,000 active sales partners in Europe, Reico has experienced disproportionately high growth in recent years—especially since the pandemic.

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Tina Marx
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