The decisive factors for the customer were Arvato System’s proven know-how in the fields of advertising airtime sales and digital transformation, as well as the overall package consisting of a state-of-the-art system, powerful IT architecture, cloud services and design development – the focus of audioXchange lies with user experience and a simple user interface for the users. The system is hosted in a private cloud that will be operated by Arvato Systems and run in the company’s data centre.
“With the audioXchange platform, both marketing companies are laying the foundations for further optimizing the growth potential of the audio market where it is important, that is at the interfaces to the agencies," Oliver Adrian, Managing Director of AS&S Radio explains. “We are happy that, with Arvato Systems, we have found an experienced IT partner who will join us in our pursuit of this strategic path.”
Marianne Bullwinkel, Speaker of the Management Board of RMS emphasizes the open platform solution: "We provide the market with a digital architecture that is to be intensively used and further developed as a marketplace and central communication channel by agencies as well as other marketers and providers.”