Today, online and stationary retail combine seamlessly with one another: Retailers conduct their business in parallel across all available channels. Linking mobile components, cloud services, analyses, and social media with inventory management systems facilitates personalization across all channels, increases efficiency, and improves customer retention. This requires flexible ERP systems with a range of access options which enable quick, easy, real-time mapping of business models with increasing volumes of data.
Technology as a major key to success
The industry solution SAP S/4HANA Retail for Merchandise Management covers all processes relevant to retail and enables you to expertly deal with large, complex quantities of data.
Using SAP S/4HANA Retail for Merchandise Management can provide you with solutions to the following challenges, among others:
- How do we solve performance problems (e.g., during the nightly job chain or in the EDM environment)?
- How does our system development strategy look?
- How do we implement a strategy for personalized customer communication (e.g., from mass segmentation to individual communication in an omni-channel environment; capture and analysis of customer-specific transactional data)?
- How do we manage the real-time processing of massive volumes of future customer data?