Marketing Automation With SAP Emarsys
Develop one-time buyers into loyal regular customers
Email Marketing for Strong Customer Loyalty
Around 80 percent of Germans, i.e. around 67 million peoplesend and receive emails. According to the Email Marketing Benchmarks 2024, 99% of the more than 5,000 companies surveyed in the DACH region are active in email marketing. However, only a good two thirds of companies address their recipients personally in a mailing or newsletter. This gives companies the opportunity to leverage the potential of strategically sound and professionally implemented email marketing - both in B2C and B2B. Against this backdrop, the SAP-integrated Omnichannel Customer Engagement Platform Emarsys, which is integrated with SAP, is becoming an enabler of automated customer loyalty in a class of its own.
9 Good Reasons for Marketing Automation With Sap Emarsys
INDIVIDUAL
Recognize the wishes and needs of your customers and personalize your communication.
CUSTOMIZED
Identify your customers across all touchpoints and address them individually.
ANALYTICAL
Detect trends as well as micro-segments and adapt your marketing strategy effectively.
DYNAMIC
Generate relevant additional information in real time and expand customer profiles automatically.
PERSONALIZED
Adapt content individually and provide your customers with unique customer experiences.
DATA-BASED
Evaluate existing campaign datain real time and optimize your measures in a targeted manner.
EFFICIENT
Enable your marketing team to generate more leads and improve conversion rates.
FAST
Speed up campaign setup by accessing predefined "tactics" and templates.
REPUTABLE
Process sensitive data in compliance with the law and establish yourself as a trustworthy provider.
Because Good Tactics Get You There Faster
Planning a tailor-made email marketing campaign, creating it in the marketing automation solution and successfully implementing can be quite challenging, depending on its complexity. To avoid wasting valuable time with the setup, SAP Emarsys offers a variety of use cases - from lead acquisition, real-time cart abandonment and joining a loyalty program - more than 60 preconfigured campaign routes including adaptable content templates: the so-called "tactics". Define the desired goal, select the appropriate use case, adapt your tactics if necessary and experience how an AI-supported algorithm plans your entire email marketing campaign - formally, over time and across channels.
Personalized Email Marketing Has Never Been So Easy
Fine-grained customer segmentation
Recognize the wishes of your target groups and fulfill them with tailor-made content for defined customer groups.
Great planning security
Coordinate different campaigns optimally with each other and thus unleash the full potential of your e-mail marketing.
Integrated data analysis and use
Rely on existing analysis tools and directly generated real-time data for campaign planning and implementation.
AI-based processes
Use AI, for example, to determine the optimal dispatch time, for A/B testing and for reporting and analysis.
Connection to third-party systems
Connect SAP Emarsys not only with other SAP cloud solutions, but also with relevant third-party systems.
Cross-channel consistency
Expand your communication into integrated channels such as SMS, websites, push notifications, apps and in-store systems.
Loyalty program
Keep in touch with your regular customers by email and reward loyalty with attractive discount and bonus campaigns.
Customer recovery
Win back lost customers by providing them with tailored offers and lucrative discounts via email.
Analog mailings
Create customized print mailings in SAP Emarsys and initiate the dispatch directly via a third-party provider.
Data-driven campaign optimization
Establish an iterative improvement process by using campaign data for continuous optimization.
Clear dashboard
Monitor the success of your mailing campaigns with a central, customizable and intuitive dashboard.
Maximum scalability
Leverage modular cloud infrastructure, efficient data processing and marketing automation capabilities for a robust architecture so you can focus on your core business.
Our Offer for Your Marketing Automation With SAP Emarsys
Consulting and needs analysis
Together, we analyze your communication needs and discuss how your e-mail marketing should be strategically aligned and operationally implemented. We take your IT system landscape and existing data sources into consideration. The result: a tailor-made concept and individual recommendations for action.
Implementation and integration
The way in which we integrate the SAP Emarsys add-on into your IT infrastructure depends on your specific requirements. We can optionally link Emarsys not only with the SAP Sales Cloud, SAP Service Cloud and SAP Commerce Cloud, but also with third-party solutions, such as your CRM system.
Marketing as a Service
We manage your marketing, you focus on your core business. We define targeted tactics, translate them into customized campaigns, set up your individual dashboard, design the templates provided in your corporate design, monitor the success of your email marketing and much more.
Your Contact for Emarsys