Your Partner for Digital Transformation in the Media Industry
Connecting Content & People
Always One Step Ahead in the Digital Media World
Rising costs, stagnating subscriber numbers, and growing competition - hardly any other industry is under as much pressure and subject to as much continuous change as the media world. The decisive factor for success or failure is how flexibly and quickly companies adapt to new circumstances and bring new innovative business models to the market: For maximum reach, content needs to be scattered across multiple formats, new channels need to be built, and ways of monetization need to be found. Key technologies such as cloud or Artificial Intelligence (AI) can help simplify production, reduce costs, and become more efficient in the race to gain exclusivity across the value chain.
How can these challenges be addressed? Our answer at Arvato Systems: with innovative IT expertise and decades of industry knowledge. As part of the Bertelsmann Group, media expertise is firmly in our DNA. We have already supported many publishing, TV, and music industry leaders in their digital transformation. As technology experts in the media industry, we offer tailored solutions from planning to operation - whether infrastructure operations, industry solutions, or innovations. With our many years of experience and know-how, we support you in staying one step ahead of the digital transformation.
In Arvato Systems, we have found a capable partner, who we can rely upon to help us deal with the many challenges facing our business.
Extract from Our References
Worth Knowing about the Digital Transformation in the Media Industry
How is Metaverse revolutionizing the media industry?
In the Metaverse, a digital space is created through the interaction of virtual, augmented and physical reality. It is a social medium that allows people to interact, communicate, collaborate and have property. The metaverse thus offers the opportunity to establish itself as a meeting place for a new creator generation. For the media industry, this offers a multitude of new opportunities to engage with consumers. Content will become even more cross- and multimedia-based and tangible for viewers. They can immerse themselves directly in the formats through holograms and VR in the metaverse.
Content Intelligence: How can AI be used for everyday media?
In tomorrow's media world, AI in the form of ChatGPT and Generative AI will play a key role. Content intelligence is becoming a crucial component here: Algorithms can be used to extract metadata - such as background information on relevant people and topics - from formats. With this knowledge, media can better align their offerings with their users. Combined with data on user behavior, the result is a comprehensive picture of the media's own target groups and their preferences. Finally, combining content and user feedback opens up new possibilities for user-based content strategies and new ways of monetization.
Smart TV, Virtual Reality and Co.: How do I reach my users anywhere?
The smartphone is still the undisputed number one when it comes to consuming media content. However, other devices, including smart TVs and in-car entertainment technology, have recently started to gain ground. The growing popularity of gaming is also making virtual reality increasingly popular. This also has consequences for media companies and their formats. They have to prepare their content differently from a technical point of view and adapt the storytelling to the usage situation - and, if possible, without much extra effort in production.
Cross-media: How can one content be brought to countless channels?
Varied and available everywhere - that's what users expect from media content. Suppose you want to meet these expectations and hold your own against the flood of providers. In that case, you have to rely on cross-media: Content must be available as text, video, and audio in multiple places to reach users, while cross-linking extends the user journey. This requires new channels, from social media to (multi-purpose) apps. For media, this means that a wide range of formats must be available for a wide range of devices - and as quickly as possible.
Creator Economy: How to keep up with big content creators?
The million-dollar business around the Creator Economy is booming - and there's no end in sight. Top content creators have followers in the high single-digit millions - a reach that seems almost inconceivable for media companies. To keep up with the competition, it's a matter of playing by the industry's rules. This means more live formats, more user involvement through interactive tools, and more vertical videos - and a close connection to major social media platforms. Smartphones and mobile editing are replacing complex productions.
Rely on us: information security, quality management, IT service management. For our customers, we regularly have our performance measured and extensively certified. You benefit in the long term from our adherence to the highest quality standards and our technological expertise in the form of a trusting and highly professional collaboration.