IT architecture with aroma®

Streamline your IT architecture

Less complexity, more flexibility ...
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Less complexity, more flexibility ...

An order management system such as aroma® is often used as a kind of middleware which acts as a hub between e-shop, warehouses, branches, ERP and financial systems. In fact, aroma® also offers the option of rethinking the typical architecture and even dispensing the e-shop system.


In e-commerce today, companies often use various specialized systems in addition to the shop system:

A PIM (product data management), a CMS (preparation and presentation of content), a dedicated search engine, a DAM system for digital asset management and an OMS as a backend for orchestrating background processes.

Chart: Typical e-commerce IT system

The shop system often only fulfills 4 tasks, which can easily be taken over by the special systems:

  1. Display of products
  2. Holding the product catalog
  3. Management of prices and promotions
  4. Provision of the shopping basket

In the described setting, all 4 tasks can be managed by other systems:

  • The presentation of the products as well as the entire user interface, can be handled by a CMS (Content Management System), which is specialized in these frontend tasks.
  • The product catalog is better kept by the search engine, which is usually more flexible in serving customers' requests.
  • Prices and promotions can be mapped across channels through aroma®'s Prices and Promotions module.
  • Shopping cart and checkout processes can also be realized via aroma® APIs, since corresponding functionalities are available anyway, e.g. for taking orders in customer service and in stores.

Of course, companies today have an e-shop system that can be further used with aroma®. But aroma® also offers the interesting option of being able to replace the traditional e-shop system.

Benefits for you

Reduction of IT costs for set-up and operation
Simplification of the IT architecture
More flexibility through headless commerce

Deep Dive

White paper: Headless Commerce for Retail

For stronger customer loyalty: Headless commerce offers new approaches to mastering the complexity of Omnichannel commerce and deploying high-performance services.

Guide: Omnichannel IT Architecture

Benefit from the opportunities of digitization by making your IT architecture fit for the future.

Whitepaper: Omnichannel Order Management

These best practices help retailers overcome their Omnichannel Order Management challenges.

Whitepaper: Omnichannel means Omni-Convenience

Want to be where your customer is? Optimize your omnichannel strategy now and increase your customer satisfaction.

Demo: Take a look at aroma®

Our free demo gives you exclusive insights into the look and feel of our Order Management System.

Omnichannel: Terms & Definitions

Which are the different channels? What does resilience mean in retail? Which concepts are described by terms such as Click and Collect, BOPIL, ROPIS or Endless Aisle?

Consulting: Omnichannel Quick Check

Our Arvato Systems Omnichannel experts help you realize the full potential of your Omnichannel strategy.

Your Contact for aroma®

Dr. Nasser Kaspari
Expert for eCommerce