Quick Commerce as a Competitive Asset for Urban Retail Stores
Why Retail Needs Cloud-Based Supply Chain Platforms
This recipe for success is not just reserved for the big fashion chains: Pure online retailers are temporarily entering city centers with pop-up stores. Even social media startups are engaging their customers through personal contacts, such as Sally's World, which even added its own flagship store to its online store during the pandemic. Anyone investing in space today is thinking in several dimensions at once: The point of sale with customer loyalty is just as important as the logistics functions as a micro-depot for online orders. The last mile to the customer is significantly shortened for at least the fast movers so that the desired purchase can be taken away directly or delivered within the next few hours, if not minutes - including delivery tracking, of course.
System catering is now also backed up by sophisticated supply chain management with quick commerce concepts - especially when they seek out a wide variety of customers, like the Bavarian franchise company dean&david. The fresh food pioneers have long since outgrown pure system catering: In addition to a mobile kitchen for company canteens, vending machines in supermarkets are also stocked with bowls, sandwiches, and the like. Even Lufthansa recently started offering a small range of healthy, sustainable snacks. Despite all their successes, the founders have never lost sight of customer orientation: Customers can use the app to pre-order their menu for on-the-spot consumption or ToGo; thus, dean&david saves its customers unnecessary waiting time and, at the same time, attracts walk-in customers thanks to a clear queue at the counter. Recently, there has even been a delivery service for selected urban branches via the app - delivery is, of course made sustainably by cargo e-bike.
With platbricks®, even previously analog companies can digitalize their supply chain. The platform's modular system consists of over 250 functions and features that can be individually tailored to the needs of the respective company. The application examples range from order entry or webshop connection, flexible and decentralized warehousing in micro depots, and connection of courier service providers for intraday deliveries (quick commerce) to autonomous delivery in the future. B2B companies such as the wholesaler for trailer spare parts, Helmut Bünte GmbH, can also profit sustainably.
One of the themes for the future is the self-service store without staff - the Unmanned Store. It is just the logical further development of shopping options that we have known for ages: The vending machine. It once replaced kiosks and booths and became a victim of rapid take-away growth. During the pandemic, the vending machine unexpectedly experienced a second spring: whether it's the farmer's yard sale, the local butcher, or restaurants and hotels, there's now a vending machine on every corner where you can "pull" fruit and vegetables, barbecue meat or even a selection of prepared delicacies around the clock.
Clever grocers have already developed the first pilots for genuine self-service stores, thus creating an answer to local supply in urban and rural infrastructures. Rewe Group had already signed a contract with Sana Kliniken through Lekkerland in 2021 and introduced self-checkout mini stores in two hospitals. Since March 2022, Rewe has opened the first Nahkauf box in Plettberg, Bavaria. Due to Sunday and public holiday regulations, the state government initially restricted the 24/7 shopping concept. Still, the people of Plettberg protested successfully, so: Plettbergers can now do their shopping 24/7 in the Nahkauf Box.