The trends in app development described above show that there is a lot for providers - whether for B2C or B2B - to consider if they want to develop contemporary apps that meet their needs.
1. First and foremost, customer needs must be brought into sharper focus. Keywords here include the app trends fluidity, gamification, apps for foldable devices, and m-commerce: In times of multiple apps on one display, customers want apps that are easy to use, integrate functions, and support fluid switching back and forth. When it comes to mobile shopping, customers are happy to see their shopping experience enhanced by smart features. It is important to put customer needs and features at the center of development work rather than the goal of programming a state-of-the-art app with multiple functions.
2. Powerful apps thrive on modern technologies, so embracing new technologies and staying on the cutting edge is crucial. This includes instant apps, 5G, beacons, and AR. Technology is not an end but must always create added value for customers.
3. To meet essential criteria such as performance, user-friendliness, and data security, it is imperative to test apps extensively during development. This includes functional and non-functional tests such as checking responsiveness, performance, offline support (for instant apps), or cross-browser tests. Depending on the function of an app, other tests are in the foreground; for m-commerce apps, testing of payment functions and security tests are more relevant.
4. Last but not least, there is the decision of whether companies want to develop their enterprise app themselves or have it set. It can be helpful to enlist the support of an experienced service provider with a proven process for app development.