“Alive" event platform as the basis for the BRIGITTE Academy
Customer loyalty via coaching offer "Masterclass Finance”
Brigitte Academy: Interactive Master Classes by Women for Women
As an additional source of revenue for the successful cross-media brand BRIGITTE, RTL Deutschland launched the "Masterclass Finanzen" of the BRIGITTE Academy as a coaching offer specifically for women. The technological basis is the "Alive" event platform from Arvato Systems.
With "Alive" we can not only optimally stage our brand, but also efficiently publish content in an on-demand and at the same time live content platform. The jointly developed product exceeds all expectations!
In the case study Brigitte Academy: Masterclasses by women for women, you will read how to
The customer RTL Germany
RTL Deutschland is a German media company headquartered in Cologne with additional offices in Hamburg and Berlin. It was founded in 2007 as the umbrella company for RTL Group's German companies and channels and currently employs 8,000 people. At the beginning of 2022, RTL Deutschland acquired the publishing house Gruner + Jahr, whose Brigitte brand is the market leader among German women's magazines. The Brigitte Academy has been part of Brigitte since 2017 as a platform for women's personal development.
Case Study for Download
For more information about this project, please see our Case Study.