FirstSpirit Digital Experience Platform
Innovative and inspirational user experiences on all touchpoints
Outstanding Content Management
Across All Channels
FirstSpirit DXP enables customized content to be precisely output on different touchpoints. The centralized data storage ensures a consistent market presence across all channels.
A range of AI functionalities allows users’ browsing behavior to be analyzed automatically. FirstSpirit DXP automatically provides the appropriate content based on the results.
Content as a service
Storing content in the cloud via an interface (REST API) and integrating text fragments into a page when needed allows you to create an efficient editorial process.
Thanks to Natural Language Generation (NLP), users can give products meaningful metadata. FirstSpirit DXP uses this metadata to generate dynamic, easy-to-read texts in different languages.
An integrated campaign management module ensures that local content can be presented in different target markets and across all sales channels in a uniform way worldwide.