Today, retail processes are more complex than ever. In addition, the early clear separation of B-to-C and B-to-B is becoming more and more blurred, and both areas are merging more and more.
The reason: Buyers in the B-to-B sector know from their private lives the e-commerce offers aimed at consumers. They also want their structures, procedures and convenience in their professional activities.
Retail companies should be able to put together the right offers for every target group - both private and business customers. In this example, we describe how retailers can efficiently realize this with SAP solutions - especially the SAP Commerce Cloud and SAP CPQ (Configure, Price and Quote) as components of the SAP CX suite.