UX and UI Design | Customer Experience

Intuitive User Interfaces Create Strong Brands

Digital solutions must be equipped with intuitive user interfaces and thus offer users an individual and inspiring user experience - the prerequisite for brands to shine in all digital channels.

Success factors for a user interface

Digital products of all kinds are successful if they combine two aspects: they must function perfectly and be easy to operate. Both success factors are largely dependent on the UX design. Only if websites, online shops, apps, collaboration, and software interfaces are designed to optimally meet the user's needs in terms of functionality and appearance does the user feel emotionally connected to the digital application.

Methodical UX design approach

Our aim is no less than to design the perfect user experience. To this end, we follow a user-centric approach in the conception and implementation of digital products. The focus is always on the user of the product, the associated needs, and your objectives.

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User centered

We design digital solutions that focus on relevant controls and content components.

Intuitive operation

We design self-explanatory digital solutions with easy-to-understand user interfaces.

CD-compliant

We design digital solutions in the corporate design of companies for recognition value and emotional identification.

Enterprise

We design digital solutions based on enterprise technologies that provide maximum functionality.

Modular

We design digital solutions that are not only reusable due to their modularity and, therefore very sustainable and future-proof.

Industry independent

We design digital solutions that reflect a wide variety of business models and meet the needs of users.

The UX & UI Design Process

In a general concept, we record the required functions and the benefits of the later application. It represents the planned information architecture in the form of a catalog of measures. With the help of wireframes, we illustrate the optimal user guidance and the future arrangement of individual modules - quickly, prototypically, and target-oriented. Based on a first clickable software prototype, we gather feedback from later users (user testing) and make user-oriented adjustments if necessary.

For an intuitive and understandable user interface, we define font families, styles, colors, responsive components, module-independent design elements such as headlines, texts, buttons, and containers and determine how individual modules should interact. As part of the detailed specification, we derive all application steps from the wireframes, formulate all relevant processes and merge them with the developed design.

After the prototype and design have been coordinated with the product owner, we map module descriptions, including functionalities and associated behavior of elements such as mouse-overs, in a structured manner and describe them in detail (Jira and Confluence). In a style guide, we record the style of each software application in the corporate design and document all specific design specifications. In a central and structured design library, we store, document, and store all user interface design elements - from typography to micro-animations.

Five Steps to Success

A proven strategic model allows UX projects to be implemented in an agile, flexible, and efficient way. The strategy is based on the specific needs of the company in question.

Discover

The first step comes in the form of requirement engineering and comprehensive identification of the user requirements. To achieve this, Arvato Systems analyzes the current situations, surveys the users, and evaluates the existing user interfaces.

Define

The project team formulates the requirements for the company – the clients – for content, structures, and editorial processes and develops a tailor-made concept.

Develop

Developers and designers implement the application as part of an agile moderation cycle: they design the user interface, develop an interactive prototype to visualize the concept, and finally transfer it into a digital application.

Deliver

The project team put the digital application through extensive testing. The team determines whether the application meets the desired functional and visual requirements by surveying the test users and performing user and A/B tests.

Distribute

The final step includes training courses to accompany the roll-out, 24/7 support, and ongoing analyses that ensure further development to the solution is needs-based and cross-departmental.

UX Conception and UI Design from One Source

Tailor-made applications for successful digital brand communication

Consistent user experience along the entire user journey

Personalized real-time address across all touchpoints and channels

Integrated processes for reduced complexity of real-time marketing

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