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Amazon Web Services (AWS) Explained

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What Is Amazon Web Services (AWS)
Digital Transformation
Amazon Web Services

In an era defined by rapid technological advancements, digital transformation is no longer a distant thought, but a reality that is revolutionizing the business world. In this dynamic environment, choosing the right cloud platform becomes a critical linchpin for business success. Amazon Web Services (AWS) is emerging as a titan in this landscape, offering not only efficiency and innovation, but also exceptional adaptability in the scaling and management of digital assets. AWS opens up a universe of possibilities where flexibility meets stability and innovative solutions are the order of the day. Discover how AWS redefines the boundaries of what is possible and empowers your business to shape the digital future today.

Amazon Web Services: What Is AWS?

Amazon Web Services, also known as AWS, is a cloud computing platform provided by Amazon and is revolutionizing the way companies use IT resources. Since 2006, AWS has enabled its customers to use a wide range of functions, from hosting solutions for applications and websites to the provision of resources for demanding projects, and is one of the leading providers in the global cloud market.

How does AWS work?

Amazon Web Services, a subsidiary of, offers a comprehensive range of cloud computing services. The platform is based on the three pillars of cloud computing: Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). This means that customers can access an IT infrastructure that is scalable as required without having to worry about maintaining or updating the physical hardware. This enables organizations of all sizes to design their IT infrastructure with efficiency, flexibility and scalability, resulting in increased operational efficiency, optimized operating costs and a robust security architecture.

AWS offers a wide range of services, from data processing and storage solutions to artificial intelligence, enabling a customized infrastructure that integrates seamlessly with business operations. Companies get the ability to develop applications and services at high speed and with an impressive level of personalization.

By integrating into the AWS cloud, companies benefit from the latest technological developments and a global network of data centers that offer high availability and reliability. This opens the door to a world of possibilities where innovation and efficiency go hand in hand.

Amazon Web Services: Your Compass for the Digital Future

Amazon Web Services (AWS) forms the foundation for numerous companies striving for digital perfection. AWS provides a comprehensive range of cloud computing services that enable a wide variety of IT requirements to be addressed efficiently and flexibly:

These services are some of the building blocks of the AWS ecosystem and are driving the digital transformation of businesses by enabling the modernization of IT infrastructure, accelerating innovation and increasing market competitiveness.

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Advantages of Choosing AWS

Amazon Web Services offer companies in the digital world decisive advantages that cannot be overlooked:

Cost efficiency

With AWS, you only pay for what you use - a pay-as-you-go model that avoids unnecessary spending. This flexibility is a boon for SMEs that want to get by without expensive hardware and manage their IT costs smartly. AWS also provides precise analyses for well thought-out budget planning.


A global network of data centers ensures reliability and minimizes downtime risks. Proximity to end users means optimized performance, while AWS ensures your services are always available with constant monitoring and troubleshooting.

Secure network

AWS sets the standard for data transfer and security. Continuous investment in the global network reduces latency and accelerates data transfer. With advanced encryption and identity management, AWS protects your data and ensures compliance.

Extensive service selection

AWS has the right tool for every requirement, from cloud computing to AI. This diversity promotes innovation and enables rapid adaptation to new market requirements - without technological limits.

Flexible resource customization

AWS allows you to scale your IT resources dynamically. This allows you to manage peak loads or scale down resources in quieter times, which promotes efficient use and keeps your company agile.

With AWS, you are ideally equipped to succeed in the digital era. Use the cloud to increase your competitiveness and be prepared for the future.

Are There Also Disadvantages?

Using Amazon Web Services can be challenging. Pricing can be complex and requires specific knowledge for efficient use. Careful planning and thoughtful management are essential. However, this is where our Managed Services enable comprehensive management of AWS platforms. Environments are proactively managed to ensure compliance with service-level agreements through automation and the use of professional tools. There is also continuous access to certified AWS experts.


In Europe, the issue of digital sovereignty is becoming more prominent, and users may be critical of the role of AWS, as a US company. Digital sovereignty is an essential aspect of cloud usage, and AWS has taken steps to ensure the control and protection of customer data through the AWS Digital Sovereignty Pledge. AWS is committed to supporting digital sovereignty through advanced controls and capabilities without compromising on performance, innovation, security, or scalability. With the announcement of the AWS European Sovereign Cloud, AWS offers an independent cloud infrastructure located entirely in the European Union, specifically designed for public sector organizations and customers in highly regulated industries to meet their sovereignty requirements. In addition, dedicated AWS Local Zones enable customers to support regulatory compliance by operating in customer-specified locations and providing additional security and governance capabilities.


 If you are looking for a competent partner for sovereign IT, you have come to the right place.

Security Measures and Compliance at AWS

Data security is a critical issue for AWS, especially due to uncertainty about the exact region of data storage. AWS emphasizes security certifications, encryption, and hardware security modules. Compliance and identity checks are part of the AWS commitment to security.


A hybrid cloud could be considered for data-sensitive projects or if storage in Germany is mandatory. This combines AWS with infrastructures in Germany, whereby sensitive data can be stored locally and exchanged via interfaces.


Despite using AWS, companies in Europe must comply with the GDPR. The responsibility for data security ultimately lies with the companies themselves.

Industry-Specific Solutions in AWS

AWS offers industry-specific cloud computing with customized solutions. These are tailored to the specific requirements and challenges of certain industries. From healthcare, to financial services, to education, manufacturing, or media - by combining expertise and innovative cloud technology, AWS enables companies and organizations to increase their efficiency and master digital transformation. These specialized services offer flexibility and performance to meet the unique needs of each industry.

The Future of Cloud Computing with the AWS Cloud

With AWS at the forefront of cloud computing, the future looks bright. With a comprehensive range of services, AWS not only enables flexible scaling, but also efficient use of resources. The continuous development of technologies such as artificial intelligence, machine learning and the Internet of Things (IoT) is being driven forward in the AWS cloud, enabling forward-looking applications and services. Companies benefit from an agile infrastructure and rapid innovations that form a solid basis for digital business strategies.

Conclusion: AWS for your company

Choosing Amazon Web Services means choosing a future-proof platform. With comprehensive services, stringent security measures and the ability to adapt to industry-specific requirements, AWS is the trusted partner for businesses looking to thrive in the digital world.

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Written by

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Steffen Groba
Expert for Amazon Web Services