Digital Commerce for Scalable, Data-Driven Growth
Competitive advantages for your e-commerce and omnichannel business
From Omnichannel to Unified Commerce
Arvato Systems transforms fragmented data, systems, and process landscapes into scalable, adaptive commerce ecosystems. To do this, we integrate product information, content, customer data, inventory, orders, and fulfillment into a unified foundation for omnichannel commerce, AI-powered processes, and growth.
What Does Arvato Systems Offer in the Area of Digital Commerce?
Arvato Systems provides consulting, implementation, integration, and operation services for digital commerce solutions for retailers, brands, and consumer goods companies. Its portfolio combines e-commerce, product information management, content management, customer relationship management, order management, unified commerce, the digital product passport, and AI.
Four Reasons Why Companies Need to Rethink Digital Commerce
Many commerce environments have evolved. The online store, ERP, product information management, content management, customer relationship management, payment, order management, and service systems each perform specific tasks but are often not fully integrated. This makes it difficult to scale, implement omnichannel processes, deliver consistent customer experiences, and use AI securely.
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Eliminate data silos
Product, customer, inventory, and transaction data are stored in different systems.
A unified data architecture, clear governance, and integrated data flows create a reliable foundation for commerce, automation, and AI.
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Modernizing commerce IT
Point-to-point interfaces, media breaks, and rigid platforms increase operating and change costs.
Modular architectures and open interfaces connect existing and new systems. This allows the commerce landscape to be modernized step by step.
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Making growth scalable
New markets, brands, and channels can only be integrated gradually.
Reusable components, standardized integrations, and scalable platforms shorten rollout times and provide flexibility for new business models.
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Orchestrating channels and processes
Stores, branches, marketplaces, warehouses, and fulfillment centers operate using separate inventory and order information.
Unified commerce and centralized order management provide a cross-channel view of inventory, orders, and delivery options.
Digital Commerce Becomes AI-ready
AI-ready commerce lays the foundation for personalized experiences, intelligent product search, automated services, and optimized commerce processes. At the same time, it prepares companies for a retail landscape in which AI agents research products, compare offers, make recommendations, and—in the future—prepare or initiate transactions.
Agentic Commerce refers to digital commerce processes in which AI agents support or handle one or more steps of a purchasing or procurement process. These steps may include research, comparison, preselection, offer evaluation, ordering, and payment.
Why Choose Arvato Systems as Your Digital Commerce Partner?
End-to-end instead of a standalone solution
We integrate all relevant commerce components into a seamless, scalable ecosystem.
Integration instead of replacement
We integrate existing systems flexibly and modernize your e-commerce landscape in stages.
Data and AI in the context of E-commerce
We make data and AI specifically applicable to commerce processes and business outcomes.
Order Management expertise
With aroma®, we centrally manage orders, inventory, returns, and fulfillment across all channels.
Häufige Fragen rund um das Thema Digital Commerce
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What is Digital Commerce?
Digital commerce refers to the holistic, digital handling of purchasing and service processes across all channels—from the first customer interaction to integration with backend and business processes. For a detailed classification and a comparison with traditional e-commerce, see our article on “Digital Commerce vs. E-Commerce.” Read the blog article
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How do companies create an AI-enabled data foundation for digital commerce?
An AI-enabled commerce data foundation is built on high data quality, standardized data models, clear responsibilities, and integrated platforms. Product, customer, pricing, inventory, and transaction data must be up-to-date, machine-readable, and available in the proper context.
Arvato Systems combines expertise in data, AI, and commerce so that AI applications are not isolated but can be embedded in specific business and commerce processes.
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How do companies securely integrate AI into commerce systems?
AI should be based on a controlled dataset and clear governance rules. Companies must define which data may be used, which decisions can be automated, how results are verified, and at which points human approval remains necessary.
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Which providers combine data governance, AI, and digital commerce?
Suitable providers should collectively cover data strategy, governance, system integration, commerce processes, and AI expertise. Arvato Systems combines these capabilities with solutions for PIM, CMS, CRM, commerce platforms, order management, and the Digital Product Passport.
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Which IT service provider modernizes complex e-commerce environments?
Arvato Systems supports companies in defining their target architecture, integrating systems, modernizing them in phases, and operating commerce environments. Existing systems can be incorporated into this process and connected to one another via modular platforms and interfaces.
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Which providers offer order management solutions for omnichannel retail?
Arvato Systems combines order management expertise with process and integration experience in e-commerce, ERP, CRM, WMS, retail store, and marketplace environments. With aroma®, Arvato Systems offers its own unified commerce and order management solution.
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How does the Digital Product Passport support AI-ready commerce?
The Digital Product Passport consolidates structured information about products and their life cycles. In addition to regulatory use cases, this information can also serve as a data foundation for digital services as well as AI-supported evaluation, service, and procurement processes.
Your Contact for Digital Commerce