Consulting & Innovation
Solutions & Technologies
Infrastructure & Operations
Michael Dreimann


For motivated employees

Gamification / CO2 Points System

Tap Into the Human Desire to Play


The competition for suitable employees is becoming increasingly fierce for companies. Monotonous and repetitive tasks are a frequent occurrence in logistics in particular, but they are indispensable for the entire supply chain. Up to now, employees have been motivated using monetary systems that are very expensive despite their low impact. 

There lacks a system that both motivates employees to carry out the tasks in a more sustainable way and is economical. platbricks Gamification taps into the natural human play instinct in order to intrinsically motivate employees to enjoy their work.


A game is selected from the Arvato Systems Gaming Center as needed, which is then adapted to the customer’s requirements. There are features such as:

  • Game features: live scoring, live notifications, live dashboards, score overview/competition overview
  • Organizer features such as team setup, scheduling
  • Live scoring
  • Live notifications
  • Live dashboard
  • Score and competition overview
  • Organizer features such as team setup, scheduling
  • The Arvato Systems Motivation Index is used to measure the increase in motivation


Employees are motivated through playing games
Increase in productivity
Evaluation of live data
Simple administration and attractive user interface
Increased employee loyalty and satisfaction

Reduce Customer Returns - With the Gamification / CO2 Points System

With our use case "Gamification/CO² points system" we want to positively influence the return behavior of customers. In concrete terms, this looks like this:

  • Area-based customer groups compete with each other by having individual customers collect CO² points.
  • These points are totaled for the respective regions and compared with competing areas.  
  • If you add a benefit to the fun challenge - in our case, virtual trees grow in the app the more points you have - this additionally increases the motivation to change behavior accordingly.     

Also watch our video to get an insight.

With this approach, we are addressing currently relevant questions about the sustainable use of resources as well as the problem of a high number of returns in online retailing, which are associated with enormous costs. Through the interaction of SAP CX and our cloud platform platbricks, this is not only done on a technologically resilient basis, the approach also reflects our high level of technical innovation. 

The Following Goals Are Addressed:

Reduction of returns: By using the "gamification/CO² points system, customers are encouraged to generate fewer returns.
Image maintenance: Orders are converted into a CO² credit, returns into a CO² penalty. By using such an app, a company shows itself to be environmentally aware and future-oriented.
Creating incentives to buy: the competitive approach of comparison groups creates incentives to buy, because people want to win competitions.
Promoting sustainability: Customers are encouraged to reconsider their return behavior and order more selectively.
Collecting customer data: By regularly changing competing groups, a company can learn more about its customers and their return behavior.

Deep Dive

Demo System: platbricks Warehouse Management

Get to know the cloud-based platbricks Warehouse Management in practice and try out the module over a period of 14 days in our free demo system. 

Chatbots In Logistics: Innovation Brief

This Innovation Briefing provides background knowledge on chatbots and presents a number of use cases in detail.

Dos and Don'ts of Using Chatbots in Logistics

There are a few things to consider when introducing chatbots in logistics. Our checklist tells you what you need to pay attention to.

platbricks - Arvato Smart Logistics Platform At A Glance

Designed as a digital modular system, platbricks can be used to orchestrate internal and cross-company logistics processes and execute them with smart mobile wearables.

Full Transparency in Subcontracting

With these tips, you'll be able to keep track of inventory and manufacturing steps at the contract service provider when subcontracting.

Free Logistics Check-up

Whether you are at the very beginning of your journey or already on the road - we get on board at every stop and accompany you in the Digital Transformation of your supply chain. We will be happy to advise you in our "Logistics Check-up" - make an appointment now.

Logistics Trends 2021

Which logistics trends will accompany us in the coming year? And how can managing directors and logistics managers take advantage of these trends to master their own challenges?

SAP® Transformation in Logistics

Real-time capability and security as well as flexibility and scalability form challenges that logistics managers have to face. A holistic software environment could be the answer.

Your Contacts for Gamification

Bernd Jaschinski-Schürmann
Expert for Logistics IT
Michael Dreimann
Michael Dreimann
Expert for Logistics IT