The power of key resources - in other words, developers have the "superpower" of our time.
And this is where Bob the Builder comes in: The term "hacker" is hardly used anymore, sometimes you still hear about "coders". Today, software developers see themselves as builders, as master builders of the brave new age. That's much more accurate: Not only do they do their build at the end of the day. They are the ones creating our brave new world. They build the software behind Google and Facebook, behind Zalando and Otto. They also build the software that you don't see right away: The software that virtualizes servers and makes millions of admins redundant. And they abstract even the virtual servers down to the level of platform services. And they, in turn, become ... you guess what happens next. And it's always software.
Through the eyes of Bob the Builder, everything is a huge, big and wonderful construction site. With lots of exciting tasks and ever new, ever bigger, ever more powerful devices. And the cloud is now the most powerful tool that Bob can use to try out his ideas all over the world within seconds.
The world as a sandbox
Developers have fueled the rise of cloud hyperscalers like AWS and Microsoft with a spirit of play and discovery. And they, in turn, are now using their multi-billion dollar marketing pots to promote the culture of builders. Microsoft calls its biggest conference simply "Build." That's where it then promotes its new toys - er - cloud services: Build something with Blockchain. Or Artificial Intelligence. Here, look, you can use it to call your hairdresser without making a phone call yourself. Or look, we have a quantum computer with a web interface (it really exists!), wouldn't that be something for you?