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Track & Trace in the Consumer Goods Industry

Track & Trace in the Consumer Goods Industry

Counterfeit Protection with serialization and traceability

What We Offer: The Arvato Track & Trace Solution
Your Benefits
Videos
References

A large number of companies around the world from various industries are suffering from product piracy. Online retail makes it particularly difficult for manufacturers and authorities to find, track down and have counterfeit products from countries such as China removed from E-Commerce platforms. The end-user often does not spot that the product is counterfeit at first glance.


Thus, the customer is subjected to poor quality or even exposed to banned ingredients. Simultaneously, companies have to deal with significant sales losses and damage to their reputation. International counterfeiting operations no longer solely focus on brand names and luxury items because pharmaceutical products, cosmetics, automotive parts, toys, electronic products, and many other goods are increasingly being counterfeited.

ArvatoSystems_Commerce_Track&Trace_Lebensmittel_Scan_shutterstock_650696722

This is why IT solutions for the serialization and tracking of goods are especially relevant for the consumer goods industry and the pharmaceutical sector. Four factors primarily drive this development:


  • Preventing counterfeiting
  • Regulatory standards
  • Proof of product origin
  • Inventory management

Preventing Counterfeit

Regulatory Standards

Proof of Product Origin

Inventory Management

Counterfeit products represent a high risk and lost sales potential for brand manufacturers of consumer goods. The latest studies (such as EUIPO) show that the fashion sector alone loses around €23 billion annually in the EU alone. That makes preventing counterfeiting a valuable tool in avoiding these losses, especially in fashion and other highly targeted sectors such as cosmetics, electronics, spirits, replacement parts, and luxury goods.

New regulatory standards are introduced for an ever-increasing number of sectors within the consumer goods industry to increase consumer safety and prevent counterfeiting altogether. The pharmaceutical and tobacco sectors are particular examples of this, but the food industry also sees a growing number of new regulatory standards.

In addition to the regulatory standards, it is also crucial for consumer goods manufacturers to know the products' exact origin and contents from manufacturing to the end-user. The traceability of products is also becoming incredibly important in the food industry. In particular, because the tracking is used to fulfill the burden of proof for obligations. That also means that recall processes can be carried out efficiently.

The ability to track individual products along the entire supply chain also allows inventory to be managed efficiently across the various distribution levels. Track & Trace also enables the significant potential of returns to be leveraged and potentially counterfeit products to be identified during the return process.

Arvato Systems Is a Seasoned Partner with Experience in Implementing Track & Trace

In the healthcare segment, our serialization experts cover the entire end-to-end process chain with our own serialization solutions. Our portfolio contains solutions for companies ranging from SMEs to global companies. Arvato Systems has also been selected as a National Blueprint Service Provider by the European Medicines Verification Organization (EMVO). This allows us to provide the 28 EU countries as well as other non-EU states with a proven method to quickly, securely, and cost-efficiently implement all aspects of the EU Falsified Medicines Directive in the pharmaceutical industry. Our National Verification Systems have already been successfully put into operation in 17 EU states.


Find out how we use the expertise gained by our international teams from numerous projects to equip companies to meet the requirements in the area of medication protection with the Arvato CSDB serialization solution.

Videos

Use Case: Track & Trace of Intermediate Products
Use Case: Establishment of Loyalty Programs
Use Case: Supply Chain Tracking

Downloads

Brand Protection Study 2022

A joint brand protection study by Karg und Petersen and Arvato Systems shows how European companies are effectively combating counterfeiting and plagiarism.

Recording Web Session - The Benefits of Digital Twins

A digital twin represents a physical product in the digital world. Its implementation creates significant added value - for companies and consumers.

White Paper: Product serialization protects against counterfeiting

Product serialization protects against counterfeiting and increases customer loyalty

Benefit from Our Experience When It Comes to Successfully Implementing Healthcare Projects

One of the market leaders in Europe for corporate solutions and national verification systems
Implementation experience: systems for 17 countries and over 70 pharmaceutical manufacturers
Proven serialization solution Arvato CSDB, which you can adapt to your business model
Customizable options to fit specific requirements
Comprehensive implementation of reporting requirements

References (extract)

Serialization

Aenova optimizes the system infrastructure of the Arvato Systems serialization environment with a significant performance increase.

Counterfeit proof medicines

Implementation of Arvato CSDB - IT solution for successful drug serialization according to the Falsified Medicines Directive

Medication safety

Successful serialization in medicine production with the help of Arvato CSDB

Solution for Pharmaceutical Logistics

Arvato Systems uses logistics solution to fulfill FMD at Yusen Logistics.

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Your Contact for Counterfeit Protection

VX-4379
Pauline Poppensieker
Expert for Counterfeit Protection