Arvato Systems and Chefkoch

Where Cooking Comes First

As a platform for sharing recipes, Chefkoch has been living off its community for around 25 years. Chefkoch has launched the "Chefkoch PLUS" subscription model to strengthen it. Among other things, members receive access to an interactive academy. With the support of Arvato Systems, the first live cooking event generated the desired attention for Chefkoch PLUS.

With more than 360,000 recipes, Chefkoch is the largest food platform in Europe. Founded in 1998, Chefkoch is now one of the best-known and most popular consumer brands of the media company RTL. The platform registers around 22 million users per month, and over seven million are registered community members.

Kundenvorteile

Mailing campaign in the run-up to the event

Shopping list for download on the event page

The complete broadcasting team from a single source

One-hour livestream in optimal picture quality on all end devices

Accompanying moderated live chat for interactive exchange

On-demand access to the video recording in the media library

We are not only impressed by the speed and professionalism with which the broadcasting team implemented the event but also by the streaming quality.

David Breul | Chief Content Officer

Chefkoch

Starting situation

To strengthen the existing network, Chefkoch launched the "Chefkoch PLUS" subscription model. With the live cooking event "Frühlingsküche leicht gemacht" ("Spring cooking made easy"), the creators of the food platform pursued the goals of not only strengthening user loyalty to the brand through personal interaction, but also attracting attention to the new Chefkoch Academy at the same time.

Vision

The Academy is to be the venue for various cooking courses. The already implemented "Sauce School" with instructive video tutorials serves as a blueprint for this. To further professionalize the offering, our event and digital experience experts came up with the idea of holding an interactive cooking event, thus adding a valuable component to the Academy.

Solution

The technological basis is Arvato Systems Alive. We used the event platform to jointly carry out, prepare and follow up on the virtual event. The most excellent attention was paid to live streaming: Chefkoch was supported by a broadcasting team, which optimally staged chef Viki Fuchs and presenter Bella Vreden on the set under our direction.

Culinary ideal team: Arvato Systems and Chef

self-developed platform

for hybrid and digital events

Interference-free live streaming

in best picture and sound quality

complete broadcasting team

with complementary RTL experts

The Customer RTL Germany

RTL Deutschland is a German media company headquartered in Cologne with additional offices in Hamburg and Berlin. It was founded in 2007 as the umbrella company for RTL Group's German companies and channels and currently employs 8,000 people. At the beginning of 2022, RTL Deutschland acquired the publishing house Gruner + Jahr, whose Brigitte brand is the market leader among German women's magazines. The Brigitte Academy has been part of Brigitte since 2017 as a platform for women's personal development.

Besuchen Sie RTL Deutschland

Case Study for download

Weitere Informationen über dieses Projekt finden Sie in unserer Case Study.

Download here

Chef Plus: Live Cooking Event Whets the Appetite for More

Europe's leading food platform launches new subscription model

Where Cooking Comes First

Kundenvorteile

Culinary ideal team: Arvato Systems and Chef

The Customer RTL Germany

Case Study for download