Werkzeuge - Omnichannel-Beratung für hagebau

hagebau Optimizes Omnichannel

with consulting services from Arvato Systems

hagebau Relies on Omnichannel Expertise from Arvato Systems


Many retailers are feeling the consequences of the pandemic: some are losing sales, while others are seeing them rise. But even rising sales have their pitfalls: processes that need to be sufficiently omnichannel-capable and scalable quickly lead to customer dissatisfaction. Find out how hagebau has improved its omnichannel strategy and customer satisfaction in the short term.

Customer Benefits

Realigned omnichannel strategy
Optimized business processes
Newly defined IT architecture

Project Overview

Initial situation

2020, e-commerce and omnichannel sales at hagebau have risen sharply. The processes and systems had to be aligned for this load.


With an optimized omnichannel strategy and scalable processes and systems, hagebau wants to position itself for the future. Customers must be comprehensively served across all channels, regardless of the communication or service channel.


For this, hagebau called on the consulting services of the omnichannel experts at Arvato Systems. The first step was a quick check in which the strategy, processes, IT landscape, team set-up, and competitive situation were examined.

This quick check was completed within a few weeks and led to an omnichannel project lasting several months. The business model was adjusted, processes optimized, and the IT strategy fundamentally revised.

8 Countries
in Europe

"Thanks to the in-depth know-how and the fast and pragmatic approach of the Arvato Systems experts, we were able to quickly achieve relevant operational quick wins, optimize the foundation for our omnichannel business and realign the strategy. We are delighted with the collaboration."

hagebau connect

About hagebau

The hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG is a success story. The hagebau Group was founded in 1964 by 34 specialist builders' merchants. Today, the cooperation includes around 360 legally independent, medium-sized companies in the specialist and retail trade.

hagebau is one of the 500 most important companies in Germany (ranked 110th as of 2015). The Group has more than 1,700 locations in eight European countries (Germany, Austria, Luxembourg, Switzerland, France, the Netherlands, Belgium and Spain), making it one of the biggest players in Europe in terms of branches.

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Your Contact for Questions about Our Solutions

Ralf Huchtkemper
Expert for the Retail & Consumer Goods Industry