Anna Graf 2
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Digital Commerce Day 2024 - Arvato Systems x Metaverse Monday

The Future of Commerce in Times of GenAI, Web3 and Metaverse

Digital Commerce Day 2024 - Arvato Systems x Metaverse Monday

Monday, 16 September 2024, 03:00 pm - 08:00 pm

GS1 Germany Knowledge Center, Stolberger Str. 108a, 50933 Cologne

Dear e-commerce, marketing and tech managers in retail: We cordially invite you to join us for an inspiring week in Cologne on September 16, 2024!


At a time when generative AI, the metaverse and Web3 are not just buzzwords but are actually changing the digital landscape, the future of retail will change drastically. Our after-work event at the premises of GS1 Germany focuses on cutting-edge technologies that are revolutionizing buying behavior and interaction in digital and brick-and-mortar retail.


Together with Metaverse Monday e.V., we want to realize the potential of a strong digital backbone in omnichannel commerce that will enable your retail organization to optimally leverage the innovative capabilities of GenAI in terms of personalization and efficiency . We will also take you into the possibilities of the immersive experiences of the Metaverse, underpinned by the decentralization and security of Web3, redefining the customer experience and enabling unprecedented levels of engagement, authenticity and transparency in retail.

For which retail players is the event just right?

E-commerce specialist

We offer insights for your KPI-driven business and show how you can benefit from modern PIM, CRM and order management systems across all channels.

Innovation and tech enthusiasts

Learn how to use GenAI and Web3 technologies in your processes or customer loyalty programs to drive your business development.

Marketing decision makers

We deliver AI best practices for your data sources so that you can quickly create and evaluate high-quality, consistent and personalized campaigns.

Why you shouldn't miss the event

Exclusive kick-off to the Marketing and Technology Week

In September, DMEXCO 2024 will transform Cologne into a hotspot for the marketing and tech scene. Get in the mood for the exciting week with us.

Updates for your digital backbone

Stay up to date with the latest solutions that strengthen your digital foundation for cutting-edge innovation.

Free expert knowledge and industry know-how

Learn from our experts from current projects in the retail and consumer goods industry.

More practice than theory

Look forward to application examples and demos in our sessions and discover the GS1 Metaverse Experience.

Exchange with added value

The exclusive event offers space for intensive networking. Our experts look forward to answering your questions.

Metaverse Monday Mover

The event brings together players from retail and IT with the MeMo community. For innovative shopping experiences!

Participants Can Look Forward to These Topics and Agenda Items

  • Approaches to creating your own PIM playbook
  • GenAI and data management in e-commerce: working out concrete application examples
  • Approaches for a consistent shopping experience and how social selling strengthens omnichannel commerce
  • Prompt your Shopping Experience: Intelligent search functions in e-commerce
  • Opportunity to take a tour of the GS1 Metaverse Experience
  • Panel Discussion "Digital Commerce in Times of GenAI, Web3 and Metaverse"
  • And much more.

The detailed agenda will be published shortly.

Your Contacts for the Digital Commerce Day 2024

Anna Graf 2
Anna Graf
Expert for Web 3.0 and Metaverse
MicrosoftTeams-image (23)
Christin Erdmann
Expert for omnichannel