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SAP Customer Experience (CX)

The Perfect Communication Suite for Retail

Why Arvato Systems
Reference Cases
Deep Dive

Customer Experience & CRM Are Inseparable

Whether online, mobile or on site:

Today, customers connect with you via countless communication channels. The modules of the SAP Customer Experience Platform (formerly C/4HANA) enable you to manage your customer relationships holistically, giving you and your customers access to all relevant information and services at all times.

With the SAP Customer Experience Platform, your customers are at the centre of everything.

Whether in e-commerce, sales, marketing or customer service - we support you in precisely understanding your customers, optimising contact and mapping their behaviour across all channels in a personalised way. With this knowledge, you can react flexibly and fulfil all your customers' expectations in the best possible way.

Whether in e-commerce, sales, marketing or customer service - we help you to understand your customers precisely, to optimize contact and to personalize their behavior across all channels. With this knowledge, you can react flexibly and meet your customers' expectations.

Our Services for Your Success

Consulting, implementation and operation – all from a single source.

We provide consultation and work with you to define your process requirements and the desired functions. We draw your attention to opportunities to increase efficiency and optimize costs. We use this framework to design a solution for you and to help you select the ideal standard software.

Our experienced project managers handle implementation, configuration of standard software, and integration in your existing IT systems. Last but not least, we support your IT department with data migration and train your users. Naturally, we also provide you with the necessary product licenses. If needed, we offer you the right IT infrastructure for your business and handle system operation, including maintenance, application management, and further development.

Your Benefits

Excellent performance: Maintain billions of customer contacts simultaneously
Effective: quick setup, easy-to-use
Flexible: fast implementation of new processes
Open: easy integration of data sources and channels
Expandable: Take advantage of the SAP Cloud platform

Reference Cases

E-Commerce of Dangerous Goods with Sap Commerce Cloud

SAP Commerce Cloud Optimizes Westfalen’s Cylinder and Liquefied Gas Sales Processes

Customized SAP Marketing Cloud

Arvato Systems Takes SAP Marketing Cloud to new levels for New Pig

Optimal customer experience at Geringhoff

Perfect connection of SAP Commerce Cloud, SAP Marketing Cloud and SAP Sales Cloud ensures optimal customer experience.

Deep Dive: SAP Customer Experience


WHITEPAPER: E-commerce and online marketing used to be based on third-party cookies, but these are now threatened with extinction. Learn more about the background and what to do now in the whitepaper.

Consent Management

WHITEPAPER: Legally compliant handling of customer data is crucial for the customer experience. This white paper explains the background and shows solutions.

SAP Commerce Cloud

USE CASE: Retail companies should be able to put together the right offers for every target group - both private and business customers. In this use case, we describe how merchants can efficiently implement this with SAP solutions - especially the SAP Commerce Cloud and SAP CPQ (Configure, Price and Quote) as part of the SAP Customer Experience suite.

7 Tips for Visual Search

CHECKLIST: One of the most important trends in online commerce is Visual Search. Download our checklist "The 7 best tips for optimizing your webshop for Visual Search" and optimize your offers with regard to Visual Search. Configure, Price & Quote

ARTICLE: Complex offers of multi-variant products are time-consuming and error-prone. CPQ applications accelerate the process and help to avoid time consuming and expensive mistakes.

Your Contacts for SAP Customer Experience

Dr. Nasser Kaspari
Expert for SAP CX
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Pierre Bremehr
Expert for SAP CX