Opinions differ on how digital sales can - or should - be. While some B2B companies are only just tapping into e-commerce as a new sales channel, others are already much further ahead. With digitized sales processes, you either close the gap to the competition or increase your competitive edge. It is essential to know the digital maturity level of your strategies and to design the transformation step by step: from simple e-catalogs to online stores and customer portals to vertical industry marketplaces.
The road there may still be quite long for you. This makes it all the more important to implement targeted measures and equip your sales staff with tools they can benefit from directly - such as a sales app. A distinction is usually made between CRM and consulting applications. A CRM app is a mobile application that supports your sales staff, particularly in recording and managing data and leads, and appointments. User-friendliness is the top priority when choosing a CRM app for customer retention reasons. After all, working in a CRM system requires more effort for some employees. Therefore, it is essential that the app is intuitive and offers real added value to your sales force.
In contrast, a consulting app is an application where salespeople can find all the information, materials, and documentation they need to sell their products in the best possible way: Sales presentations, product descriptions, images and videos, machine specifications, 3D visualizations, animations, and the like. Thanks to digital information, your sales staff are not tied down with heavy catalogs or countless brochures at the customer appointment. They have everything with them on their tablet - consistent and up-to-date at all times.