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One Standardized Business System for All Core Business Processes


amor Relies on Future-Oriented SAP Technologies


Digital Transformation is more than an evolutionary change. The quick technological progress of digitalization, in particular, is causing fundamental shifts – this usually concerns all of a company’s core business processes, from logistics to finance, to ensure a perfect customer experience, both online and offline. A functioning IT landscape is a key aspect of commercial success and will continue to be so in the future. 

Customer Benefits

Future-oriented and scalable IT platform
Standardization of company processes on the basis of SAP
State-of-the-art logistics processes for new logistics center
Mapping of the large number of integrated process versions

Background Situation

The task consisted of constructing a digitalization platform with integrated, central, yet custom sales floor management and scalable personnel deployment planning. Additional goals included safeguarding the international growth strategy (24 countries) as well as optimizing and securing the processing of the high transaction volume associated with business around Christmas, which amounts to over 100,000 order items per day.


amor wanted a digitalization platform with integrated, central, yet customized sales floor management and scalable personnel deployment planning. The company also wanted the platform to safeguard the international growth strategy, which comprised 24 countries. Another requirement was to optimize and secure the processing of the high transaction volume associated with business around Christmas, which amounts to over 100,000 order items per day.


  • Rolling out SAP Retail and expanding the end-to-end process with amor-specific USPs such as precious metal development
  • Integrated action planning with control of forward and reverse logistics
  • Custom and revenue-oriented delivery planning
  • Custom, multi-level presentation in the retail location with temporal validities
  • Custom, rules-based configuration of product ranges

The harmonization of the IT environment through rolling out SAP core functions in the areas of product range planning, procurement, scheduling, manufacturing and sales, logistics and finances, retail locations, and personnel allows amor to manage company processes in an integrated, transparent way. Factors such as the wide variety of the product range as well as the centralized yet custom sales floor management posed particular challenges. Integration of manufacturing and service processes, action planning during parallel planning, and management of forward and reverse logistics and the associated personnel deployment all needed to be taken into account as well. A move into a cutting-edge logistics center also took place immediately following the fully integrated SAP roll-out.

> 24
> 9000
> 100000
order items/day

About amor

amor is one of Europe’s most successful vertically integrated jewelry providers for genuine jewelry in the mid-range price segment, and operates in over 24 countries in total. The company sells around eight million pieces of jewelry each year through its sales partners: retailers, warehouses, jewelry stores, and shopping centers. The trading company’s range of goods, which currently comprises over 9,000 products, is expanded by around 800 new items each year.

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Your Contact for Questions about Our Solutions

Ralf Huchtkemper
Expert for the Retail & Consumer Goods Industry