Unified Commerce: Easy Integration With aroma®

Omnichannel commerce (also: multichannel retailing, omnichannel retailing) refers to the integration of different sales channels such as retail stores, e-commerce websites, apps or social networks to provide customers with a unified and consistent buying experience.

Customers today interact on different channels before making a purchase decision. An Omnichannel solution allows the seamless integration of all sales channels to provide customers with the perfect shopping experience, regardless of the channel used.

Unified commerce refers to the seamless integration and connection of all of a company's omnichannel channels. Online and offline sales channels as well as all relevant processes and data are interlinked to enable smooth interaction and transactions. A unified commerce strategy enables companies to better understand their customers in omnichannel commerce, address them individually and create a consistent brand experience across all touchpoints. Overall, the unified commerce strategy focuses on the holistic customer experience, while the omnichannel strategy focuses on the diversity of channels.

• Unified customer experience: Customers can switch seamlessly between different sales channels without having to interrupt their customer journey.
• Increased efficiency: By integrating all sales channels into one system, companies can optimize processes and reduce costs.
• Better data analysis: A unified commerce strategy supports better data analysis by collecting, consolidating and analyzing data from different channels.
• Personalization: Unified commerce enables companies to offer personalized offers and recommendations based on customer behavior.
• Real-time data: Companies have access to real-time data across all sales channels, enabling a faster response to market trends.

An integrated solution with scalable features for retail can help companies with a high need for customization in particular to actively optimize their business processes, inventory handling and customer journeys in the market. Thanks to API-first technology, companies can weigh up which features can contribute to a comprehensive solution for their business and then flexibly connect these to existing systems. This makes the omnichannel strategy quick and easy to expand and missing functionalities can be added to your IT architecture successively - an important step towards creating a true unified commerce experience with flexible omnichannel services.

The aroma Unified Commerce Suite is a comprehensive solution for optimizing your e-commerce and omnichannel processes across all sales channels, including order and returns management.

aroma uses a distributed order management system that intelligently routes orders, taking stock availability, customer proximity and shipping costs into account.

The real-time inventory management of aroma ensures that you are always informed about current stock levels and can avoid overselling.

Yes, aroma is API-first and can be seamlessly integrated into existing ERP, CRM and WMS systems.

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