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Magnolia CMS

One content management system for all channels

What Is Magnolia CMS?

Magnolia is a platform for digital business, with content management as core functionality. The unique Open Suite approach helps you get to market faster, adapt flexibly to new business conditions, and easily integrate with third-party systems. This allows you to build outstanding multi-channel customer experiences while centrally coordinating all content.

The System That Grows with You

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Through our many years of experience with Magnolia CMS, we have already helped many globally active and medium-sized companies succeed on the web, mobile, and e-commerce. Our customers appreciate the easy-to-learn handling, and we appreciate the easy-to-extend integration possibilities, e.g., the connection to the Hybris Suite, external DAM, MAM, and newsletter systems. The big advantage for our customers is that Magnolia grows with the customer and fits well into new systems.

As a Magnolia Platinum Partner, we offer you the best of both worlds by combining your e-commerce platform with a tightly integrated instance of Magnolia CMS. We are proud to have served clients like Belimo, medela, Tour de Suisse and others with various types of e-commerce and digital transformation projects.

Your Advantages with Magnolia CMS

SAP Commerce Cloud

Arvato Systems provides numerous integration variants for the SAP Commerce Cloud (formerly Hybris) and Magnolia CMS: from loose coupling to full integration.

Simple handling

Magnolia is one of the top content management systems in its class when it comes to user experience. Forrester also confirms this.


Benefit from an easy, multilingual, multi-site publishing from Magnolia CMS by centrally modifying, translating, and triggering publishing workflows. 10,000 pages and more are no longer an obstacle.

Lead Management

Magnolia CMS can be seamlessly integrated with marketing automation and customer relationship management systems for modern lead management. That enables you to provide relevant content and supply your sales force with qualified leads.

Videos and pictures

Magnolia CMS has an integrated MovingImage24 video component and introductions to Celum and Cumulus DAM, which allows you to play out videos and images in all channels and on all end devices.

Daniel Ritter

Arvato Systems has proven to be the ideal partner for our project. The collaboration across departments and countries on the global level has worked very well.

BELIMO Automation AG

Standardized Solutions for Your Magnolia CMS Platform

Arvato Magnolia Modules

Sometimes it just has to be a bit more! Learn how we can extend your Magnolia functionality with our Arvato Magnolia modules.

Magnolia Architecture Review

Code reviews should be an essential part of agile software development processes. In this context, it is advisable to use an external independent review team. Get to know our Magnolia Architecture Review offers!

Magnolia Demo

With Magnolia CMS, Arvato Systems offers a content management system to realize your corporate website.

Successful Customer Projects

SAP C/4HANA at Belimo

Arvato Systems helps Belimo establish an integrated digital customer journey.

Global Blue

Learn more about engaging omnichannel user experience with Magnolia PaaS, which we implemented for our client Global Blue.

Improved User Journey & Appealing Responsive Design

With Arvato Systems as a partner, Medela has established a flexible, expandable, modern content management system based on Magnolia.

Magnolia CMS

New website and bicycle configurator for Tour de Suisse.

Arvato Systems Offers a Holistic View on Your Customer Experience

Customer Experience

Create inspiring customer experiences for your customers - with customized UX and technology concepts from Arvato Systems for the perfect customer journey.

Content Management Solutions

With the right CMS your website becomes a digital flagship

App Development

Arvato Systems develops customized experiences and mobile apps for every business case.

Frequently Asked Questions About Magnolia

  • Digital asset management, centralized content management, marketing automation, unified customer experience - Magnolia enables all that and more. Its foundation is Headless CMS. Magnolia integrates with Single Page Applications (SPA) and Progressive Web Applications (PWA) built with any front-end framework like React, Vue, or Angular. Delivery APIs make content available at every touchpoint. This technology foundation is the foundation for Magnolia's success.

  • A headless content management system (CMS) is a CMS that has only a backend, but no front end (head). It is suitable for centrally managing content for different channels, such as websites, apps, online stores, and POS systems. Headless CMSs are therefore mainly used in multichannel environments.

  • With the Enterprise Edition, customers naturally receive comprehensive support from Magnolia. In addition, the Enterprise Edition allows you to publish the website to multiple public servers. With the Community Edition, on the other hand, you can only transfer the content of the author instance to the public server. Therefore, the Enterprise Edition offers increased reliability and scalability. Moreover, with the Enterprise edition, the customer has access to other modules such as translation features, e-commerce connectors, and analytics connectors, among others. The PaaS solution, which the Enterprise edition also includes, has become increasingly popular in recent years.

  • A Digital Experience Platform, DXP for short, is a platform that enables companies to optimize the digital customer journey and the customer experience. It creates the foundation to manage all content and campaigns in a central hub.

    Today, almost every aspect of a business is digitized to some degree. Unlike content management systems, whose sole purpose is to create and manage content, a DXP is a platform that allows you to tap into all digital aspects of your business and leverage them to create a compelling customer journey from discovery to sale.

  • Specifically, this means that our developers are trained and certified by Magnolia. Our projects are implemented according to Magnolia standards. This means that our customers can be sure that other Magnolia agencies can also take over our projects without any problems. Working according to established standards is crucial for our development work and provides security for our customers. Arvato Systems has been a certified Magnolia partner for over ten years.

Your Contacts for Magnolia CMS

Gerrit Stuchtey
Expert for Customer Experience
MA_Roland_Pommer_Schweiz (1)
Roland Pommer
Expert for Magnolia CMS
Gerrit Stuchtey
Expert for CMS Solutions