Unified Commerce: Easy Integration With aroma®

E-Commerce, Order Management, Fulfillment and Payment from a Single Source, combined in a Unified Commerce Suite

 
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aroma® - The Unified Commerce Suite for Omnichannel Commerce

To offer a convincing customer experience across all channels and be profitable at the same time, companies must design their omnichannel processes efficiently and economically. Important factors for a cross-channel customer experience: the seamless integration of all systems and processes as well as a focus on customer needs for consistent and personalized retail experiences. 

 

This is where aroma® comes into play: aroma® supports your unified commerce strategy by providing you with scalable features so that you can always put your customers at the center of your activities. With aroma®, you can link store processes, e-commerce, logistics and payment processes and bundle relevant data in one central location. The Unified Commerce Suite thus enables the perfectly integrated and smooth handling of all omnichannel processes - whether in B2B, B2C or D2C retail.

E-Commerce
Order Management
Fulfillment
Payment

Simply Explained: Efficient Omnichannel Processes with Aroma®

Why You Should Use aroma®

 

Perfect Customer Experience

Optimized processes & returns

Simplified IT architecture

 

Customers expect comprehensive services, such as the option to pick up, pay for or return items purchased online in stores. aroma® was developed as a Unified Commerce Suite to support these services with comprehensive basic functions in your company and to expand them with flexible features as required. You can enable the following omnichannel features with aroma®:

  • Click & Collect for picking up the online purchased article in the store.

  • Click & Reserve for online reservation of articles in the stores

  • Pickin-Store and Ship-from-Store for delivery from the store to the customer

  • Endless Aisle, for taking orders for articles that are not in stock in the store

  • Connection to cash register systems

  • Management of prices and promotional campaigns

  • Realtime customer service in-store and online

Shareholders expect sustainable growth and returns. To achieve this, omnichannel processes in retail must also be automated, cost-efficient and optimized. Benefit from the aroma® Unified Commerce Suite, which centrally collects relevant data from a wide range of touchpoints, reduces your operational effort, and cuts costs with numerous functions, such as 

  • Risk and fraud checks on incoming orders
  • Identification of the optimal delivery location for items regardless of the order location
  • Control of the accompanying financial processes
  • Efficient mapping of all necessary omnichannel store processes (such as ship-from-store)
  • Comprehensive reporting with alerts and notifications for next-best-actions
  • Comprehensive control and configuration options, including the option of launching new countries quickly and efficiently targeting business partners in the areas of logistics, transportation, customer care or finance.

With its Order Management functions, aroma® is often used as a kind of middleware in Unified Commerce, acting as a hub between the e-shop or online store, warehouses, branches, ERP and financial system. In fact, aroma® also offers the option of rethinking the typical architecture and dispensing with an e-shop system altogether. It provides various services for processing e-commerce, order management, fulfillment and payment processes in the backend so that data can be updated easily and across all channels in the front end - independently of the classic e-shop architecture. The result:

  • Simple configuration and customization

  • Significant cost reduction for set-up, operation, and content maintenance

  • More flexibility through headless commerce

The Most Important Functions of aroma®

Fully scalable for your Unified Commerce strategy. Can be used flexibly, even in existing systems.

aroma® in Use

Find out even more about exciting international projects and our IT solutions for the Retail & Consumer Goods sector.

Benefit from Our Experience

Arvato Systems is one of the leading enablers when it comes to Business Transformation in Retail. Our consultants are both IT and business experts - we always have our finger on the pulse in terms of best practices, trends, and innovations in Digital Commerce. Benefit from our experience from > 15 years of omnichannel business for more than 50 retail companies: Customers in 150 countries rely on our expertise for the successful implementation of their unified commerce strategies. These decades of experience have been incorporated into aroma® - so that you too can inspire your customers with a consistent shopping experience.

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Frequently Asked Questions about Unified Commerce

Your Contact for Further Information

MA_Nasser_Kaspari_Commerce
Dr. Nasser Kaspari
Expert for eCommerce
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