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Consent Management In The Context Of SAP Customer Experience

Whitepaper

Download the whitepaper "Consent Management" for free.

How To Secure The Trust Of Your Customers In The Age Of GDPR

Sensitive handling of customer data is crucial for the customer experience. The management of consent for data use is particularly important. In this whitepaper, we explain the background and show you solutions.

General Data Protection Regulation (GDPR)

Collecting personal data has never been easier. Therefore, EU legislation has regulated the use of this data in detail in the General Data Protection Regulation (GDPR).

The GDPR Is Not A Paper Tiger

Violations of the GDPR can be expensive - in the worst case, fines of up to 20 million euros may be imposed. A number of cases show that this is not a paper tiger. Companies should therefore look into ways of efficiently complying with the GDPR. It is therefore surprising that a good 25 percent of German companies have not yet implemented the regulations.

Trust Is Important For The Customer Experience

The good thing about it is that sensitive handling of customer data is not only important to avoid possible penalties. It also promotes the trust of your customers in the responsible behavior, the "corporate behavior" of your company.

Consent Management Is Essential

Particular importance is attached to the management of consents for data use, i.e., consent management. Everything should be documented with the highest level of transparency and be accessible at all times - from the first consent with several options to subsequent changes and hopefully the absence of revocation. Special software solutions, so-called CMP systems, help you with this.

This Whitepaper Informs You About

the main features of the GDPR
the importance of data protection
the requirements for Consent Management
possible software solutions

Your Contacts for Consent Management

MA_Nasser_Kaspari_Commerce
Dr. Nasser Kaspari
Expert for SAP CX
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Pierre Bremehr
Expert for SAP CX