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Enterprise Content Management

Capture, manage, and disseminate content independently of channels

Output Content On All Relevant Touchpoints

A company’s corporate website is crucial to how it represents itself digitally to the public. However, as digitalization continues to advance, more and more channels and touchpoints via which potential clients come into contact with a company. A powerful content management system (CMS) is required to keep an eye on all these channels and output content consistently at different points of contact.

Content Management System as Content Hub

Being able to capture content easily, manage it efficiently, prepare the content according to requirements, and output it across various channels poses an immense challenge for many companies. This is precisely where enterprise content management systems come into play. Interfaces to various third-party systems ensure that content from different sources is incorporated into the content management system. This way, it becomes a central content hub. A cross-channel editorial system then makes it possible to publish content prepared for specific target groups at different touchpoints, for example, on websites, portals, online shops, apps, and social media.

CMS for your Sucess
Our References
Our technology partners
Arvato Systems Provides a Holistic View of Your Customer Experience

What Does a State-Of-The-Art Content Management System Offer?

Multilingual support

Modern content management systems allow website variants to be published in numerous languages. Integrated translation management systems (TMS) initiate translation requests from the content management system. The translations flow automatically into the content management system and are available for publication on the target page.


Based on an analysis of customer behavior, history, and the social contacts of individual visitors, it is possible to output fully dynamically generated, personalized content in real-time via the content management system.

Shop integration

Enterprise content management systems have pre-built interfaces for seamless eCommerce integration and enable a reciprocal and smooth exchange of data. This makes it possible to create shopping experiences that combine brand content with real-time product data.


There are various cloud-based content management systems. This significantly reduces the costs for maintenance, support, and scaling and gives employees more time and freedom to focus on their professional tasks.

Artificial intelligence

More and more content management systems have AI-based functionalities. Based on machine learning, it is possible, for example, to analyze existing data and output ideally suited personalized content or make personalized recommendations.

Our Content Management Projects and Clients

Website Relaunch

A state-of-the-art website for the agricultural machinery manufacturer

Website Relaunch

Arvato Systems created a holistic customer experience for DMG MORI by implementing CoreMedia as the CMS and a UX design.

Support for online and direct business

New B2B online shop for Evonik

Salesforce and CoreMedia

A true jewel: New CMS for jewelry manufacturer

Website Relaunch

New and modern corporate website for VDE organization

CoreMedia CMS on Cloud

Arvato Systems accompanies MTV Oy into the AWS Cloud

Our technology partners

CoreMedia Content Cloud

CoreMedia fulfills the highest requirements in terms of content management. Export personalized content in various languages in a needs-based way, or benefit from standard integration in various different shop systems. We support you with all concerns as a CoreMedia implementation partner.


Consent Management Platform (CMP) from Usercentrics enables companies to collect, manage, and document user consent on all digital channels such as websites or apps.

FirstSpirit DXP

The FirstSpirit Digital Experience Platform (DXP) makes it possible to efficiently manage content of any kind, such as videos, images, and texts, to personalize it automatically, and to play it out specifically at all touchpoints.

Magnolia CMS

The Magnolia content management system manages your digital content in all forms. It’s easy to operate, can be flexibly adapted, and can be easily integrated into third-party systems such as CRM or MAM systems. We draw on our many years of experience as a Magnolia partner to assist you with implementation.

Our Services as Content Management Project Partner

Experienced systems integrator
Development of customized content strategies
Implementation of needs-based website concepts
Website roll-outs with language variants in up to 150 countries

Arvato Systems Provides a Holistic View of Your Customer Experience

App Development

Arvato Systems develops customized experiences and mobile apps for every business case.

UX and UI Design

Arvato Systems creates unique, consistence user experiences at different touchpoints.

Customer Experience

Arvato Systems creates unique user experiences across all digital touchpoints.

Your Contacts for Content Management and User Experience

Laura Schöning
Expert for Customer Experience
Thomas Künzig-Reling
Expert for Customer Experience