Address and inspire customers across channels
B2C and B2B companies agree: In the future, a massive part of customer acquisition and communication will be digital. Accordingly, companies are shifting their marketing, sales, and customer service activities to digital channels. Different criteria apply for the successful sale of products and services than in traditional sales. The so-called digital experience now strongly influences the customer's evaluation of individual brands along all channels and touchpoints. As a result, the digital experience is one of the key success factors for digital business models at the customer interface. In the Lünendonk magazine, Arvato Systems examines the topic from two perspectives.
Headless Commerce is the future
Companies are challenged to offer customers and prospects an inspiring user experience across all channels so that they remain or become convinced customers because whether B2C or B2B - other products and services are often just a mouse click away. That's why future-proof concepts are just as important as state-of-the-art technologies. One such concept is headless commerce, which makes the required integration of stationary and digital commerce possible in the first place. Thanks to powerful API platforms, solutions, applications, and microservices can be combined to build a custom-fit e-commerce system that optimally maps and efficiently supports individual processes.