- The Video Production Management Suite from Arvato Systems with six different products
Now, as a product manager, she and her colleagues manage the Arvato Systems Broadcasting department’s Video Production Management Suite , which is used by TV channels, production companies, and media companies and comprises various media asset management products – and her skill at explaining complicated things in a simple way is often in demand here.
What, for example, is media asset management anyway? In Thomas’ words: “We all know the following situation when we come home from vacation: We’ve often taken thousands of photos or videos and want to organize all the files somehow. The technical metadata is usually stored automatically, for example, the resolution or the information on when and where the file was created. But in order to find content in a large database efficiently they need to be provided with descriptive keywords. Our various IT solutions in the VPMS give journalists a way to organize, manage, and then edit their video files using this content-related metadata.”
In Germany, Belgium, and Canada, the Bertelsmann subsidiary is the market leader in this field. But customers in other countries around the world also rely on the Arvato Systems software solution which Thomas and her colleagues in Cologne are constantly developing and optimizing. The better the tagging (or keywording), the more targeted the search. Tagging is carried out manually for manageable volumes of data, but cannot be done manually for the several million items of data that television channels and production companies generate. So for the past two years, AI has come to play an increasingly important role for Thomas.
“Basically, the AI used in our products can be imagined as a kind of black box based on mathematical algorithms,” she explains. “It’s a system that possesses excellent analytical capabilities and can therefore efficiently process vast volumes of data, recognizing patterns in the process, and ultimately display them in a structured way.” Because analytical skills are paramount here, Thomas prefers to speak of analytics services instead of artificial intelligence. “In media asset management, however, the focus is on a system’s analytical capabilities, which also need to be adapted to the customer’s requirements before they can be used. The system then uses machine learning and good test data to improve its own performance, and the results become more and more accurate.”