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MA_Roland_Pommer_Schweiz (1)
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Global Content Management for All Business Areas with Magnolia

Medela & Medela Healthcare

Systematic Maintenance

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With Medela we are connected by a trustful and cooperative partnership. In 2014 we were allowed to take over the infrastructure and the current web presence for Medela based on Magnolia CMS. With Magnolia 5 the project was then brought to a modern, flexible and expandable basis. An integration into the SAP Commerce Suite (hybris) was also realized for individual core markets. In 2016, a new branding and a new information architecture was implemented.

In 2018, we decoupled the Medela Healthcare subdivision from the main site and, also based on Magnolia, aligned it as an independent domain to the special target group of hospitals. With the Magnolia-Salesforce interface developed by us, Medela Healthcare has since been able to track sales processes more closely tailored to the target group. 

Benefits

Improved Responsive Design & User Journey
Improvement of the sales pipeline through efficient technology
Flexible extensibility through Magnolia CMS
Structured implementation through agile collaboration
Background Situation

For the conversion to a responsive design, a partner was sought who had experience with Magnolia migrations as well as a great deal of expertise in Responsive Design. The user interface for customers and authors was to be significantly improved.

Vision

With Arvato Systems as a partner, a flexible, expandable, modern content management system is to be established in joint cooperation. It should cover the needs of the coming years and also provide a solid basis for the integration of peripheral systems.

Solution

Magnolia's great flexibility was perfectly integrated into the daily operations through joint planning with the customer. The sensibly applied agile development processes led all parties quickly and in a straight line to the goal.

All challenges arising from the Group's broad, international orientation were met. Thanks to a highly professional basic product and our understanding of modern architecture/interfaces, various peripheral systems could be easily integrated and now support Medela in its daily work and sales processes.

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About Medela

Medela is a leading internationally recognized manufacturer of breastfeeding products and medical vacuum technology. Medela's goal is to provide the best possible support to each individual, so its products are based on more than two decades of evidence-based research.

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Your Contact for Medela

MA_Roland_Pommer_Schweiz (1)
Roland Pommer
Expert for Magnolia CMS