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Professional App for Soccer Enthusiasts

Der Deutsche Fußball-Bund e.V. (DFB – German Soccer Association) 

FUSSBALL.DE – The Digital Platform for Soccer Enthusiasts in Germany

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Der Deutsche Fußball-Bund e.V. (DFB) operates one of the most successful sports apps in Germany, together with Arvato Systems. FUSSBALL.DE is the greatest digital platform for soccer enthusiasts. It is used by millions of soccer enthusiasts as an organizational platform with service offerings providing information and updates, etc. The key to this portal’s success lies in the close cooperation between the DFB and Arvato Systems – two teams that regularly work on further developing FUSSBALL.DE with skilled expertise and passion. 

Customer Benefits

High level of user satisfaction
Widespread use in Germany
Arvato Systems offers qualified consulting in visual design, planning, and implementation
Agility in the project and flexible adaptation to change
Excellent native app development 

Project Overview

Background Situation

The DFB offers its members a very sophisticated, professional platform on the Internet and for mobile use with FUSSBALL.DE. Freely based on the DFB’s motto ‘Our amateurs. Real professionals,’ a visual concept for a high-performance solution with an appealing design and intuitive navigation was developed together with Arvato Systems as part of a relaunch. The task was clear: to set up, run, and continuously develop an attractive, functional, and informative platform.

Solution

Over the years, the design of the app has been continuously tweaked, a leading TV portal for live streams has been integrated, and current data protection requirements have been implemented with measures to optimize the privacy of young people. Community functions and the ability for users to upload their own pictures and videos are among the latest features. The enhanced live ticker (for scores, updates, etc.) means users can follow several amateur games as they happen. And thanks to new sharing features, soccer fans can post their pictures of the best shots on social media networks (Facebook, Twitter, Instagram) automatically. 

Vision

FUSSBALL.DE is the DFB’s digital platform for German amateur soccer. It is dedicated exclusively to events from the Kreisliga (District League) to the Regionalliga (Regional League) on the Internet, in the app, and on three social media platforms (Facebook, Twitter, Instagram). The aim was to create a powerful app with simple, user-friendly menu navigation and high user acceptance. 

Testimonial_Dirk Brinkmann

You need to transmit the passion of the soccer enthusiast from the field to the app in order to make an app like FUSSBALL.DE reach a high level of user appeal.

Arvato Systems GmbH

Figures, Data, Facts

Satisfied Users
Popular website and app in the Sports category
Well-Versed Team
High level of product identification
Wide Reach
Up to 1.8 million users on peak days

The Customer

FUSSBALL.DE is one of the world’s most successful portals for soccer enthusiasts. With an average of 50 million page impressions (PIs) on a weekend day of games, it has become the number one port of call for players, referees, fans, and clubs. Due to its high availability of results and information on 1.9 million matches per season, the platform is the largest digital mirror image of German amateur football. 

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Your Contact for Digital Experience Solutions

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Christian Hasewinkel
Expert for Customer Experience