KV_Arvato Systems_Broadcast_case Study_Corus

Turning Challenges into Opportunities

Cross Media Content Monetization


Corus Entertainment selects Avatega and AdStore from Arvato Systems for Non-Linear Schedule and Ad Sales Management.

Customer Benefits

Fully supported cross-platform workflows
Reduced manual transactions
Corus' quality standards are supported
All business information in a single database
Faster, easier information retrieval and distribution
Integrated digital and linear processes

Corus focused on improving digital rights management, integrating digital and linear processes, and adopting a truly cross-media approach to content management and monetization.

Arvato Systems

Project Overview

Background Situation

Corus was quick not only to see the challenges but also to embrace the potential of the digital transformation. The Company saw the opportunity to extend their activities to digital channels such as VOD offerings and online advertising, and needed to provide campaigns that could work across multiple platforms. However, a wide variety of systems for different linear and non-linear platforms, which included disconnected processes for media sales and scheduling and rights management, made the goal of cross-media content monetization difficult to achieve.


Corus' goals were to improve digital rights management; integrate digital and linear processes; and take a true cross-media approach to content management and monetization.


To achieve the goals, they wanted to implement a system that supported cross-platform workflows, where data and effort duplication would be eliminated and transactions could be automated – all with the highest degree of quality assurance.
Corus decided to extend its long-standing relationship with Arvato Systems to enhance the existing broadcast management suite with Avatega and AdStore. In a start-to-finish project which included consulting, analysis, solution design, implementation and roll-out, both systems were added to and integrated with system.

The Customer

Corus Entertainment Inc. is a leading media and content company that creates and delivers high quality brands and content across platforms for audiences around the world. The company’s portfolio of multimedia offerings encompasses 45 specialty television services, 39 radio stations, 15 conventional television stations, a global content business, digital ssets, live events, children’s book publishing, animation software, technology and media services.

Further Information

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