Turning Challenges into Opportunities

Corus was quick not only to see the challenges but also to embrace the potential of the digital transformation. The Company saw the opportunity to extend their activities to digital channels such as VOD offerings and online advertising, and needed to provide campaigns that could work across multiple platforms. However, a wide variety of systems for different linear and non-linear platforms, which included disconnected processes for media sales and scheduling and rights management, made the goal of cross-media content monetization difficult to achieve.

Corus' goals were to improve digital rights management; integrate digital and linear processes; and take a true cross-media approach to content management and monetization.

To achieve the goals, they wanted to implement a system that supported cross-platform workflows, where data and effort duplication would be eliminated and transactions could be automated – all with the highest degree of quality assurance.
Corus decided to extend its long-standing relationship with Arvato Systems to enhance the existing broadcast management suite with Avatega and AdStore. In a start-to-finish project which included consulting, analysis, solution design, implementation and roll-out, both systems were added to and integrated with system.

Get an overview of our entire portfolio for the Broadcast & New TV market.

Learn more about our complete portfolio for media supply chain, enterprise media asset management, production asset management, channel management, rights management and ad tech.