KV_Arvato Systems_Broadcast_Case Study_Dogus

Sustainability with VPMS

Turkish media company renews MAM system

A Decisive Step into the Future


Because it is a large media company, it is crucial that the Dogus Media Group keep up with the technological times. The potential of its in-house systems, which unfortunately cannot be flexibly adapted to global standards, is generally very quickly exhausted. However, with the introduction of the Media Asset Management System (MAM) VPMS from Arvato Systems, the Dogus Media Group has taken a decisive step into the future. 

Customer Benefits

More flexibility for further system developments
Transparent overview of the video material
Optimized internal workflows
Convenient management and editing of video material
Different formats for transmitting material available
Reporting on processes possible

The connection to modern technologies ensures us the necessary sustainability.

Dogus Media

Project Overview

Background Situation

To date, the Dogus Media Group has mainly worked with in-house developed, proprietary systems. However, these were no longer meeting the company‘s requirements for an efficient and modern MAM solution. Also, further development of the system and the integration of new technologies were becoming increasingly difficult.


In order to comply with global technological standards and become a leader in the Turkish market, the Dogus Media Group wanted a flexible MAM system that could be easily integrated into third-party systems. By connecting the Video Production Management System (VPMS) with modern technologies, the Dogus Media Group wanted to secure the necessary technological viability.


VPMS is a flexible yet powerful MAM solution for large television companies and video specialists. From recording to production, to distribution and archiving – the system covers all stages and workflows needed for professional media management. Dogus Media has also introduced VPMS EditMate, a networked editing solution that connects directly to VPMS. The interface between Annova‘s OpenMedia planning system and Arvato Systems‘ VPMS ClipJOCKEY production software is already being used by many customers and complements the implemented system by flexibly covering Dogus Media‘s studio production processes.

The Customer

The Dogus Media Group is a Turkish media company headquartered in Istanbul. The company operates seven TV channels, several radio stations as well as various internet channels and publishes a variety of magazines. As a part of Dogus Media, the company employs more than 2,000 people.

TV Channels

several radio stations, internet channels & magazines

More than 2000

Further Information

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